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VeraEsports, the video live streaming platform that is popular for esports gaming, has agreed a deal with Riot Games to become the content platform and esports partner for the 2022 VALORANT Champions Tour Asia-Pacific Challengers (APAC).
As part of the new deal, VeraEsports revealed on Twitter that they would be responsible for “VCT SEA Challengers registration, broadcast livestreams and exclusive video” all of which will be located on the VeraEsports website.
The company will also have access to a library of VALORANT APAC Champions Tour Content as they seek to develop the viewership and popularity of the tour amongst the followers of VALORANT, a title which is also starting to take off in the esports betting industry.
It has been a busy period for Riot Games as they have made concerted efforts to improve the visibility of their VALORANT Champions Tour competitions around the globe after agreeing a deal with Aim Lab just last week for the EMEA region through to 2024.
A couple of days later, another deal for the EMEA region this time with Prime Gaming was also announced.
The new deal with VeraEsport will mean that content for the VALORANT APAC Champions Tour will be made available for viewers in Thailand, the Philippines, Indonesia, Singapore, Malaysia, Vietnam, Taiwan and Hong Kong.
Part of the new service from VeraEsports for the tournament will see fans able to access the companies “Watch and Earn” service, which allows fans to earn points when viewing the tournament and they can then trade these points for rewards on site.
With this particular part of the APAC region one that many companies are seeking to expand into, the deal for Riot Games and VALORANT is an important one, as Chris Tran, the head of Esports for Southeast Asia, Hong Kong, Taiwan and Macau explained.
“This partnership reflects the great strength and growth potential of the VCT in the region,”
“We look forward to working with VeraEsports on making VCT APAC even better this year by bringing the very best VCT content to our players and fans across the region.”
In addition to the above, the partnership will also allow VeraEsports to test its Proof of View anti-fraud advertising viewership tool during the tournament.
This beta test will allow the VeraEsports parent company Verasity, who developed the technology, to see how it works in a gaming environment.
The companies have also said that they aim to develop a number of other initiatives and opportunities through shared strategies throughout 2022, although what these are remains vague at the present moment.
It is certainly a coup for VeraEsports to tie up a deal with Riot Games as the founder of the company, RJ Mark revealed:
We are proud to renew and enhance our partnership with Riot Games and the VCT. Enabling new and breakthrough community experiences is our goal and this year we can bring even more value through an exclusive VCT content hub on VeraEsports.
We have only just scratched the surface on what we can achieve together with Riot Games and we are excited to bring more value in the future.
A lifelong poker fan, Ian is also well-versed in the world of sports betting, casino gaming, and has written extensively on the online gambling industry. Based in the UK, Ian brings fresh insight into all facets of gaming.
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