New Data Reveals Parents and Teachers Want Esports in Schools – European Gaming Industry News

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A UK study commissioned by Dell Technologies and Intel reveals parents and financial decision-makers in education are optimistic about the power of esports to drive learner engagement and outcomes.
According to the new research from OnePoll, parents and teachers want to see esports take a more significant role in children’s education. The survey is based on responses from 1500 UK parents with children who play esports and 500 financial decision-makers in education such as headteachers, CIOs and department heads.
The results show that over two-thirds (69%) of UK parents believe esports allows their children to develop skills that they might not get through traditional education methods. Of those, over half (54%) say esports gave children more confidence, with teamwork (62%), problem-solving (57%), and technological skills (55%) coming out as the top skills parents believe children can develop through esports.
“The capabilities demanded of tomorrow’s workforce will be those that technology cannot replicate. Soft skills that were once considered inferior to teachable ‘hard’ skills like machine operation will tip the balance in the future job market. Parents recognise the power of esports to develop their children’s people skills – to communicate, listen, even to lead. That’s a persuasive argument for schools that want their students to be future-ready,” Brian Horsburgh, Education sales director for Dell Technologies in the UK, said.
Top 7 Skills Learners Gain Through Esports According to UK Parents
Teamwork (62%)
Problem-solving (57%)
Technological skills (55%)
Confidence (54%)
Communication (54%)
Creativity (52%)
Leadership (45%)
The financial decision-makers in schools are optimistic about the value esports brings to education. Nearly four out of five (79%) believe esports should be taught in schools, and of those, over half (52%) think that esports being taught in school would help increase grades in other subjects.
Of those less enthusiastic about adding esports to the curriculum, more than three in five (61%) cite a lack of evidence in its educational benefits.
One organisation confident in the benefits that esports presents is The British Esports Association, which last year partnered with Pearson to create the world’s first government-approved qualification in esports, the BTEC Nationals Level 3 in Esports.
“We welcome further quantitative research around esports in education to support the feedback we’re getting from teachers and students about the positive impact esports has in their classrooms and school communities. Esports is a vehicle to motivate and engage a broad demographic of young people. As a teacher myself, I have seen first hand the benefits to my students when they participate and compete in esports,” Tom Dore, Head of Education at British Esports Association, said.
While the survey suggests an appetite from parents and teachers for esports in schools, it also highlights roadblocks to overcome. Over half (55%) of the financial decision-makers in education say that the equipment needed for an esports provision is too expensive for schools to consider. A similar number (53%) point to poor network connections at school or home as barriers to successfully implementing an esports programme. The survey also indicates that a knowledge gap could be hindering progress, with over a third (38%) claiming they did not have the teachers qualified to teach esports, and two in five (41%) attributing a lack of knowledge among parents as a blocker to progress.
“Esports has seen an explosion in popularity in the past few years, but it’s still relatively early days for esports in education. Partnerships with industry and government will be key to addressing the barriers of cost and accessibility. Having parents and educators on board will also be critical to success – we need esports advocates at home and at school to realise its potential in boosting learner outcomes,” Brian Horsburgh said.
“People do become professional esports players, often at a pretty young age, but esports is more than just players. Just as our drivers can’t race without their team, esports players can’t play without theirs – that means publicists, physiotherapists, nutritionists, chefs. We must embrace more ways for children – of all abilities, needs and backgrounds – to learn, and those ways should reflect the future career landscape,” Lindsey Eckhouse, Director of Licensing, Ecommerce & esports at McLaren Racing, said.
“The BTEC cover subjects like entrepreneurship, computer networking, health and nutrition, all through the lens of esports. Students gain a wide range of transferable skills and knowledge, helping to prepare them for careers in the global esports industry or closely related STEM, digital and creative industries,” Tom Dore, Head of Education at British Esports Association, said.
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A UK study commissioned by Dell Technologies and Intel reveals parents and financial decision-makers in education are optimistic about the power of esports to drive learner engagement and outcomes.
According to the new research from OnePoll, parents and teachers want to see esports take a more significant role in children’s education. The survey is based on responses from 1500 UK parents with children who play esports and 500 financial decision-makers in education such as headteachers, CIOs and department heads.
The results show that over two-thirds (69%) of UK parents believe esports allows their children to develop skills that they might not get through traditional education methods. Of those, over half (54%) say esports gave children more confidence, with teamwork (62%), problem-solving (57%), and technological skills (55%) coming out as the top skills parents believe children can develop through esports.
“The capabilities demanded of tomorrow’s workforce will be those that technology cannot replicate. Soft skills that were once considered inferior to teachable ‘hard’ skills like machine operation will tip the balance in the future job market. Parents recognise the power of esports to develop their children’s people skills – to communicate, listen, even to lead. That’s a persuasive argument for schools that want their students to be future-ready,” Brian Horsburgh, Education sales director for Dell Technologies in the UK, said.
Top 7 Skills Learners Gain Through Esports According to UK Parents
Teamwork (62%)
Problem-solving (57%)
Technological skills (55%)
Confidence (54%)
Communication (54%)
Creativity (52%)
Leadership (45%)
The financial decision-makers in schools are optimistic about the value esports brings to education. Nearly four out of five (79%) believe esports should be taught in schools, and of those, over half (52%) think that esports being taught in school would help increase grades in other subjects.
Of those less enthusiastic about adding esports to the curriculum, more than three in five (61%) cite a lack of evidence in its educational benefits.
One organisation confident in the benefits that esports presents is The British Esports Association, which last year partnered with Pearson to create the world’s first government-approved qualification in esports, the BTEC Nationals Level 3 in Esports.
“We welcome further quantitative research around esports in education to support the feedback we’re getting from teachers and students about the positive impact esports has in their classrooms and school communities. Esports is a vehicle to motivate and engage a broad demographic of young people. As a teacher myself, I have seen first hand the benefits to my students when they participate and compete in esports,” Tom Dore, Head of Education at British Esports Association, said.
While the survey suggests an appetite from parents and teachers for esports in schools, it also highlights roadblocks to overcome. Over half (55%) of the financial decision-makers in education say that the equipment needed for an esports provision is too expensive for schools to consider. A similar number (53%) point to poor network connections at school or home as barriers to successfully implementing an esports programme. The survey also indicates that a knowledge gap could be hindering progress, with over a third (38%) claiming they did not have the teachers qualified to teach esports, and two in five (41%) attributing a lack of knowledge among parents as a blocker to progress.
“Esports has seen an explosion in popularity in the past few years, but it’s still relatively early days for esports in education. Partnerships with industry and government will be key to addressing the barriers of cost and accessibility. Having parents and educators on board will also be critical to success – we need esports advocates at home and at school to realise its potential in boosting learner outcomes,” Brian Horsburgh said.
“People do become professional esports players, often at a pretty young age, but esports is more than just players. Just as our drivers can’t race without their team, esports players can’t play without theirs – that means publicists, physiotherapists, nutritionists, chefs. We must embrace more ways for children – of all abilities, needs and backgrounds – to learn, and those ways should reflect the future career landscape,” Lindsey Eckhouse, Director of Licensing, Ecommerce & esports at McLaren Racing, said.
“The BTEC cover subjects like entrepreneurship, computer networking, health and nutrition, all through the lens of esports. Students gain a wide range of transferable skills and knowledge, helping to prepare them for careers in the global esports industry or closely related STEM, digital and creative industries,” Tom Dore, Head of Education at British Esports Association, said.
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Gillette Gaming Alliance members will compete in two-day tournament for cash prize of $25,000
Gillette, the world’s largest male grooming company, announced today its latest initiative in gaming and esports: The Gillette Cup. The two-day tournament, which kicks off on February 3, will be hosted by esports hosts and commentators including Alan “Bricey” Brice and Iain ChambersAdditionally, the Gillette Cup will feature members of the Gillette Gaming Alliance as they compete in the Gillette Bed Battles, a map built in Fortnite Creative, alongside members of the global Fortnite community. The Gillette Gaming Alliance, now in its fourth year, is a team of global streamers selected to represent the brand and create content for audiences worldwide.
Gillette, a pioneer for non-gaming brands in the esports industry, launched the custom-built Gillette Bed Battles map in November 2021. In its first two weeks, the map had over 250,000 plays, solidifying it as a Top Growing Combat Map in Fortnite’s Creative mode. Gillette Gaming Alliance members across the globe were some of the first to enjoy and play the game, including Dr. Lupo (North America), Elded (Mexico), Jolavanille (France), and Juansguarnizo (Mexico), and Ocastrin (Brazil). Gillette Bed Battles is currently a solo format game and will be played in a Duos format for the Gillette Cup. It will return to a solo format once the tournament concludes.
“Gillette has been one of the world’s most recognized supporters of sport and athletes throughout our 120-year history, and we’ve taken this heritage into the exciting and fast-growing world of esports in recent years,” explains Gary Coombe, CEO, Gillette. “With the Gillette Cup, we’re expanding this presence in the esports community and providing fans new experiences and the access they truly value.”
Day One of the Gillette Cup will focus on Regionals, where eight “duo” teams will play for each of the six regions participating – France, Germany, Italy, Russia, Spain, and the UK – totaling 96 players overall. All teams will play three rounds of Bed Battles on a ranked point system, with the top two teams from each region advancing to the Semi-Finals. Day Two will host the Semi-Finals and Finals, where the 12 advancing teams will be divided into two groups of six to play one round. The top three duos from each group (six duos in total) will advance to the Finals for a three-round finale. The last duo standing will be named the Gillette Cup Winner and split a $25,000 cash prize.
The Gillette Gaming Alliance members who will battle it out against fellow fans, followers, and members of the esports and gaming community to become the first-ever Gillette Cup Winner include:

“I am so excited to be a part of the inaugural Gillette Cup, and play the Gillette Bed Battles with my fellow Gillette Gaming Alliance members,” adds Vicens, member of the Gillette Gaming Alliance, Spain, and Fortnite esports player. “It’s always fun to bring new content to our fans and followers, and we look forward to experiencing the latest from Gillette.”
Tune in to watch at Twitch.tv/Gillette as the Gillette Gaming Alliance members kick off the Gillette Cup, defend their bed, perfect their strategy, and determine who will become the very first Gillette Cup Winner.
Additionally, Gillette recently launched its own Gaming channel, @GilletteGaming on TikTok, which features highlights from Gillette Gaming Alliance members and their streams. Be sure to check it out!
 
*This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
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Get ready to see some more Red Bull Clutch Moments in the VCT EMEA 2022 season
Following an incredible year of insane matches and tense clutch plays which left us gasping for breath, we are delighted to announce that the world-renowned energy drink provider Red Bull will be rejoining the VALORANT Champions Tour EMEA as an official partner for a second year!
Red Bull will once again present the Clutch Moment for each match throughout the VCT EMEA 2022 season, which includes Challengers, Masters and of course, Champions. This will bring unforgettable moments and plays for the community. The energy drink producer will also enrich our broadcast, with the brand featuring in main advertising slots throughout the season. Red Bull has a long history supporting esports, particularly in the case of VALORANT as they have been there since the start with our First Strike tournament, before signing on as a mainstay at events throughout the VCT calendar last year.
“Last year, Red Bull helped bring some of the best moments from the VCT stage to our avid viewers watching from home through the Red Bull Clutch Moment, so we’re overjoyed to see them return for the 2022 EMEA season. Red Bull has a long, ingrained history with esports and has been supporting the ever-growing VALORANT scene ever since our First Strike tournament. This renewal only further solidifies their commitment to the staunch VALORANT community and we can’t wait to see what exciting plays we can bring to fans across Europe, Turkey and CIS,” said Eva Suárez, Riot Games Sr. Manager Business Development and Partnerships.
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