Finally, the Ninjas in Pyjamas have, er, pyjamas.
Swedish esports giant Ninjas in Pyjamas may have spent its 22-year history transforming itself from a Counter-Strike squad and into one of the world’s best-known competitive gaming powerhouses, but the Stockholm-based organization appeared to lose sight of a very simple thing–until today.
Over two decades since it was founded, the days of Ninjas in Pyjamas having zero pyjamas to their name is finally over. Today, NIP has unveiled its very first range of nightwear, though they come at a cost–and they’re in very limited numbers.
Retailing for €99.99 ($110), the silk-effect polyester two-piece outfit comes in black, sporting subtle neon embroidery of NIP’s logo–rebranded last year by Motto–plus a heat print on the front-right side. Sadly, it appears to be limited to casual wear only; no plans have been announced for the team to don them during future events, in what may be the biggest disappointment about this latest merch push.
Laura Rojas, head of apparel and merchandise at NIP, said that words couldn’t describe just how excited she was about realizing the company’s namesake apparel. “We’ve been working so hard on making a perfect product–and after a lot of sampling, we finally did it,” she said. “Pyjamas are a natural extension of our brand and with a new visual identity, we just had to do it.”
The Ninjas in Pyjamas pyjamas form a part of NIP’s new “Welcome to the Club” campaign, which will see buyers also receive a digital version of the pyjamas, though the way this is delivered isn’t all too clear. Luckily, the dreaded “NFT” phrase hasn’t been uttered, nor do they appear to be wearable in some grander metaverse push, so we can all breathe a little easier.
However, NIP is yet to confirm whether or not it will make good on the rest of its name, offering ninjutsu courses for team members and fans alike. It’s also unclear as to whether or not this will lead to a domino effect among rival teams. Will Philadelphia Fusion invest in nuclear energy? Will 100 Thieves go on a burglary streak? Will Evil Geniuses train the next Hank Scorpio?
