Zynga outlines its ambitious NFT gaming plans – Axios

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Photo illustration: Annelise Capossela/Axios. Photo: Zynga
Mobile gaming powerhouse Zynga has big plans for blockchain and NFT-based gaming this year, including staff expansion, acquisitions and some playable games.
Why it matters: Zynga is taking more aggressive steps than other traditional gaming companies into the booming, but controversial, blockchain gaming sector.
The details: Zynga aims to build its new blockchain team from a current 15 or so to as many as 70-100 by year’s end.
No NFT games from Zynga have been announced yet, though Wolf said he hopes to release a “ground-up, dedicated product” this year, “sooner than later.”
Zynga’s early blockchain games will target players familiar with the genre and who may not be looking for robust gameplay.
Yes, but: Zynga is also facing a significant transition if a proposed $12.7 billion acquisition by Grand Theft Auto publisher Take Two goes through.
Between the lines: Wolf joined Zynga to spin up a blockchain team last fall, as other traditional game companies also began talking up the tech.
What’s next: Aside from making games, Wolf hopes to draw together leaders from other traditional and upstart gaming companies to form a blockchain gaming council to address issues across the sector.
Sign up for the new Axios Gaming newsletter here.
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