WePlay Esports makes the Russian-language broadcast of GAMERS GALAXY: Dota 2 Invitational Series Dubai 2022 open for community casting coverage – European Gaming Industry News

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Due to the start of a full-scale war of the Russian Federation against Ukraine, the company will not organize the broadcasting of the tournament in Russian for the safety of employees.
On February 21, WePlay Esports announced the official Russian-language broadcast of the largest Dota 2 tournament, GAMERS GALAXY: Dota 2 Invitational Series Dubai 2022. However, today, fully realizing the importance of the event for the esports community, the studio refuses to broadcast the tournament in Russian. 
Instead, WePlay Esports is going to host a Ukrainian-language broadcast of GAMERS GALAXY: Dota 2 Invitational Series Dubai 2022. With the talents and company employees’ safety in mind, the broadcast will be held in a homecast format. The broadcast will be available on the official WePlay Esports Twitch channel.
 
Ukrainian-speaking talent cast:
 
The GAMERS GALAXY: Dota 2 Invitational Series Dubai 2022 is open for community casting coverage in Russian. However, WePlay Esports reserves the right to change the standard rules for organizing a community cast to draw attention to the current events on the territory of Ukraine
Like any other language, Russian is not used on the territory of the Russian Federation solely – as well as English is used in Europe, Australia, the United States, etc. We know and believe that many Russian-speaking people all over the world are now hurt by what is happening in Ukraine. As a company of Ukrainian origin, WePlay Esports cannot stand aside and will do its best to draw the attention of the world community to the war on the territory of Ukraine.
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India’s leading multiplex chain, INOX Leisure Ltd (INOX) and Esports Federation of India (ESFI) on Monday announced a first-of-its-kind partnership that will witness INOX providing a never-seen-before community viewing experience of Esports tournaments, that too on the big screens, for the fans, and provide required exposure to take the game to next level across the country. As exclusive Cinema Partner, INOX will host and promote ESFI tournaments across the country, which should help in building awareness and popularizing esports, besides offering world class cinemas as esports & video gaming venues in cities all over India.
INOX has been intrinsically supporting Indian sports through various collaborations, with the most notable being with their longstanding partnership with Indian Olympic Association. Now, with a goal to revolutionize Esports landscape in India, INOX & ESFI together aims to take esports to masses using INOX cinemas as venues for hosting esports tournaments, streaming of live tournaments, provide training opportunities and offer a talent scouting platform for future global events. More importantly, the partnership would introduce esports enthusiasts to the thrill of a live stadium amidst cheers and applause, while they compete in esports events professionally.
Commenting on this association, Alok Tandon, Chief Executive Officer, INOX Leisure Limited, said, “We are thrilled to bring the action of esports to the cinemas of INOX in collaboration with Esports Federation of India who has been working relentlessly to grow Indian esports and together, make esports, a mainstream sporting activity in India. Our cinemas are present at highly urbane and youth-centric locations servicing the entertainment needs of a predominantly young population in an unmatched ambience equipped with advanced cinema technology. We believe, this advantage, coupled with all our marketing capabilities, will help us popularize esports at a much faster pace in our country. With esports gaining global significance, there cannot be a better time for us to fulfil this responsibility. With this association, we will build more esports IPs and who knows with our initiatives we can unearth a Neeraj Chopra or Abhinav Bindra in esports for our country.”
Alongside Alok Tandon, Vinod Tiwari, President, Esports Federation of India & Director Olympic Council of Asia – NOC & International Relations and Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF) were present at the event along with India’s first & only Esports medalists at the previous Asian Games 2018, Hearthstone player Tirth Mehta, who joined virtually from Bhuj.
For any sport, experience of watching esports tournaments on big screen is enthralling and engaging. This is an opportunity that will help our esports teams and athletes to build and expand their fan base and create scope for more conversations around esports. ESFI is excited about this partnership, as this will also be a concrete step towards taking esports to grassroots, inspire people and give them a platform to showcase their talent. The exclusive partnership comes at a very right time when Asian Games is scheduled in the month of September and ESFI will soon launch “AESF’s Road to Asian Games” to select the national esports contingent of our country. This partnership will see both ESFI & INOX together nurturing and developing the Indian esports talent pool where in ESFI will bring in more partners to further strengthen this objective and create a robust and thriving esports ecosystem, said Mr Vinod Tiwari, President, Esports Federation of India & Director, Olympic Council of Asia – NOC & International Relations.
As per the E&Y Report titled Esports In India, published in June 2021, India currently has more than 1,50,000 professional esports players that has generated a viewership of 17 million people across 14 broadcast platforms, and the forecast is to have 1.5 million professional players with 85 million viewership from 20+ broadcasters by FY2025.
Tirth Mehta, India’s first & only esports medalist at the Asian Games 2018 in Jakarta said, “I believe every sport needs to have good training facilities, awareness, popularity, and support to make it prosper, and ESFI’s partnership with INOX is a progressive step towards a brighter future. I am also confident that such partnerships will happen in the future too. I hope this partnership will inspire many esports athletes who have been working hard to represent India and win medals for the country.”
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Esports Entertainment Group announced that GAMMAX, a Netherlands-based gaming and esports startup, has agreed to become the exclusive distributor of the revolutionary new OMEGA solution for the Dutch market. In addition, OMEGA will be installed in GAMMAX Gaming & Esports Centres and Leisure locations across the Netherlands over the next five years, with the expectation of multiple installations through 2026.
GAMMAX is a gaming and esports startup based in The Hague and affiliated with the Sir Winston Leisure Group, a privately-owned operator of casinos and family entertainment centres in the Netherlands. Leveraging Sir Winston’s extensive experience in family entertainment centres and arcades, GAMMAX is creating social meeting places for gaming and esports fans. The first GAMMAX centre opened this month in Scheveningen and offers more than 70 gaming PCs, all supported by OMEGA.
“Our expertise in operating family entertainment centers has given us a clear view of the power of esports and compelled GAMMAX to pursue an exciting new business opportunity. In building our GAMMAX Gaming & Esports Centers, we are selecting world-class vendors who can supercharge our business. We believe the OMEGA solution offers an ease of installation and operation that will provide our GAMMAX centers with an unmatched technology platform. Further, it will allow GAMMAX to establish itself as a turnkey technology provider, which can bring the excitement of esports to a variety of entertainment venues throughout the Netherlands,” Rogier Schmitt, Founder and Managing Partner of GAMMAX, said.
“OMEGA is a unique, groundbreaking solution that allows businesses to attract gamers with a compact, convenient setup that resembles an esports arena. We are delighted that GAMMAX has selected OMEGA and believe this further validates the power of our B2B solution. EEG is dedicated to the global growth of esports, and we look forward to working with GAMMAX to bring OMEGA to their new esports venues and other potential venues over the coming years,” Magnus Leppäniemi, President of Esports at Esports Entertainment Group, said.
OMEGA (Online Multiplayer Esports Gaming Attraction) is designed as a turnkey solution for businesses and entertainment venues, allowing them to add esports and gaming as a new revenue stream. OMEGA uses an arcade model to deliver a guided user experience, enabling users to seamlessly pay on-screen through a QR code or through an existing POS system. Grouped in teams across six or 12 stations, players are tasked with missions and quests as they compete in games such as Valorant and League of Legends. Players are rewarded for their performance with credits redeemable for prizes.
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Due to the start of a full-scale war of the Russian Federation against Ukraine, the company will not organize the broadcasting of the tournament in Russian for the safety of employees.
On February 21, WePlay Esports announced the official Russian-language broadcast of the largest Dota 2 tournament, GAMERS GALAXY: Dota 2 Invitational Series Dubai 2022. However, today, fully realizing the importance of the event for the esports community, the studio refuses to broadcast the tournament in Russian. 
Instead, WePlay Esports is going to host a Ukrainian-language broadcast of GAMERS GALAXY: Dota 2 Invitational Series Dubai 2022. With the talents and company employees’ safety in mind, the broadcast will be held in a homecast format. The broadcast will be available on the official WePlay Esports Twitch channel.
 
Ukrainian-speaking talent cast:
 
The GAMERS GALAXY: Dota 2 Invitational Series Dubai 2022 is open for community casting coverage in Russian. However, WePlay Esports reserves the right to change the standard rules for organizing a community cast to draw attention to the current events on the territory of Ukraine
Like any other language, Russian is not used on the territory of the Russian Federation solely – as well as English is used in Europe, Australia, the United States, etc. We know and believe that many Russian-speaking people all over the world are now hurt by what is happening in Ukraine. As a company of Ukrainian origin, WePlay Esports cannot stand aside and will do its best to draw the attention of the world community to the war on the territory of Ukraine.
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