Lamborghini has launched its first esports team and will compete in a series of virtual racing competitions organized by SRO Motorsports Group.
The Italian luxury car brand has added three drivers to its roster to compete in the GT World Challenge Esports Sprint Series Europe, a four-race series that began on April 6 with a race at Misano World Circuit and concludes on Aug. 3 at the historic Monza Circuit.
Lamborghini’s decision to tap into the esports industry follows its successful launch of the Real Race, a global esports competition on racing simulator Assetto Corsa Competizione, in 2020.
Lamborghini can deepen its reach in a gaming market projected to reach $546 billion by 2028 through a compound annual growth rate of 13%.
Last week, Audi, the Germany-based manufacturer of Lamborghini, raised its offer to buy a stake in McLaren’s Formula 1 unit from $495 million to $718 million, according to a report by Germany’s Automobilwoche.
Audi’s parent company Volkswagen AG expressed interest in acquiring McLaren last year. McLaren later called off a potential deal, deeming Volkswagen’s initial offer as too low.
Sky Mavis has raised $150 million to alleviate losses caused by an exodus of players who were unable to access gaming proceeds.
Gaming developer Activision Blizzard announced it will transition roughly 1,100 U.S.-based contract quality assurance workers to full time.
The NFL announced a collaboration with athlete-founded StatusPRO to create a virtual reality game. StatusPRO also creates game prep software.
Tencent reported fourth-quarter revenue of $22.62 billion, an 8% year-over-year increase — its slowest revenue growth on record.
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