Glorious PC Gaming Race, the maker of the Model O gaming mouse, the GMMK Pro mechanical keyboard and other popular peripherals, is changing its name. In rebranding as Glorious, the company is hoping to leave behind a name tinged with racial overtones.
The company was formed in 2014. Its original name was a spin on the term "the Glorious PC Gaming Master Race." Game reviewer Ben "Yahtzee" Croshaw of Zero Punctuation fame sarcastically coined the expression to poke fun at the elitist attitude held by some PC gamers that their platform of choice was superior to consoles. However, some gamers embraced the term despite the phrase "master race" having roots in Nazi ideology.
“While we remain committed to serving PC gamers and not taking ourselves too seriously, we have also grown and matured significantly as a brand.” Shazim Mohammad, the founder and CEO of Glorious said in a statement. “When I started this company I never could have imagined we’d be where we are today. This new brand identity is more inclusive, accessible and representative of who we’ve become and the direction we’re going long into the future.”
Glorious, which said its new name "inspires positivity," will start updating its branding in the coming weeks. It will introduce a fresh logo and relaunch its online store with a different, to-be-revealed URL. Its upcoming products will bear the new branding, as will the existing product lineup. However, Glorious said completing the transition with its current peripherals will be a multiyear process.
Atlantic Coastal Acquisition Corp. (NASDAQ: ACAH) (the "Company"), a special purpose acquisition corporation focused on the future of mobility, announced that it had previously received written notification (the "Notice") from the Listing Qualifications Department of The Nasdaq Stock Market ("Nasdaq") on April 19, 2022 that, because the Company had not yet filed its Annual Report on Form 10-K for the year ended December 31, 2021 (the "10-K") with the Securities and Exchange Commission ("SEC"), t
Today’s tech headlines: Netflix’s plan to win new viewers includes cheaper, ad-supported subscription tiers, Tesla nearly doubled its revenue in Q1 despite industry-wide supply chain woes, Glorious PC Gaming Race ditches its awful old name.
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Europe is struggling to find ways to stop paying Russia $850 million a day for energy and hit the Kremlin's finances over its invasion of Ukraine. Leaders of the 27-member European Union are finding that reversing decades of dependence on Russian oil and natural gas is not a simple matter. The EU is now discussing sanctions on Russian oil, including a possible boycott.
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