20 hours ago
Although video games have been captivating audiences for decades, significant advancements are being made in the world of gaming in preparation for the metaverse. Cathy Hackl, dubbed “The Godmother of the Metaverse,” and chief metaverse officer of the Futures Intelligence Group, joined Adweek’s Elevate: Mobile Gaming event to offer insights into how this new era of gaming plays a critical role in web 3.0 and the next evolution of our digital lives and sense of community.
Alexandra Carter is a freelance writer for Adweek.
Gaming
Creating a Winning Brand Presence in the Metaverse: Insights From Vans and Roblox
By Alexandra Carter
Gaming
Bringing a Passionate PC-First Audience to Mobile
By Alexandra Carter
Mobile Gaming
The Future of Gaming Starts With 5G. Here’s Why
By Alexandra Carter
Mobile Gaming
Molson Coors’ Secrets to Successful Sports Fantasy Gaming Partnerships
By Alexandra Carter
Do You Know How to Reach, Engage and Delight Connected Consumers?
Why Marketers Need Collaborative Work Management
Maximize the Value of First-Party Data for Today and Tomorrow
Mastering the Art and Science of Subscriber Care
2022 Working Mothers of the Year
By Adweek Content Studio
How Synthetic Voice Simplifies Inclusive Content Production
By Sean King, SVP, Commercial Services, Veritone
These Are the Trends That Will Shape CTV Ad Spend in 2022
By Tubi
6 Performance-Driven Brands Take a Full-Funnel Approach to TV
By Amit Sharan, VP of Marketing, Tatari
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
