2 days ago
Since Russia’s invasion of Ukraine on Feb. 24, many gaming and esports brands have taken a public stance, whether through condemnations or donations. Events have been postponed and partnerships with Russian and Belarusian companies broken off.
Rafael Canton is Adweek’s breaking news reporter for brand marketing.
Gaming
Pokémon Catches Absurdity and Nostalgia in Reality TV-Inspired Social Ad Campaign
By Rafael Canton
Gaming
Sony Buys Bungie for $3.6 Billion as Gaming Arms Race Heats Up
By Rafael Canton
Brandweek
Riot Games on How Fandom Can Guide Marketing Strategy
By Rafael Canton
Gaming
Twitch and AT&T Partner on Discovering the Next Generation of Streamers
By Rafael Canton
Organize and Leverage Your Measurement Toolbox
Connected TV Enables Effective Audience-First Advertising
Subscriber Onboarding and Engagement Done Right
Maximize the Value of First-Party Data for Today and Tomorrow
The Trends Shaping Email Marketing in 2022
By SparkPost
History Is Repeating Itself in the Current Digital Advertising Landscape
By Kelly Nash, Data Product Lead, IBM Watson Advertising
3 Trends That Are Shifting the State of Audio
By Cassy Hough
How Bots and Fake Users Are Poisoning Your Marketing Campaigns
By CHEQ
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
