Enthusiast Gaming Holdings Inc. shares were up 14% at $3.73 after the company said it saw positive results from its latest custom study with Nielsen to measure the total social reach and Twitch viewership of its Luminosity Gaming esports audience.
The esports gaming company said time spent on game streams, forums and communities is now nearly equal to time spent actually playing video games.
The results of the latest custom Nielsen study for January show that Luminosity Gaming’s total social following is now more than 145 million people globally, having grown 13% since the last study in October 2021.
The hours watched for Luminosity Gaming’s esports team on Twitch surpassed 32 million globally in January, an increase of 34% since the last study.
The company said the results mean that Luminosity Gaming has significantly increased its margin as the world’s most watched esports team on Twitch, with hours watched now 50% greater than the nearest esports competitor.
Write to Chris Wack at [email protected]
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