Recently, Nuna Baby Essentials, Inc. announced that the financial information of approximately 21,779 customers was compromised in a data breach. Our data breach attorneys are investigating this cybersecurity incident to determine if consumers could have the grounds for a data breach class action lawsuit.
The company recently reported that, from March 26, 2020, through April 7, 2021, “malicious code” appeared on the company’s website (discovered on December 22, 2021).
A subsequent investigation revealed that an unauthorized party gained access to some files on its servers that may have contained the following information:
According to reports, Nuna Baby Essentials, Inc. does not know which individuals’ information was actually accessed and cannot confirm that the unauthorized party retained any of the information.
However, anyone in receipt of a Nuna Baby Essentials, Inc. data breach notification letter may now face an increased risk of identity theft and other financial losses. Attorneys are now investigating this recent cybersecurity incident to determine whether the company took the necessary steps to keep your data secure and whether those impacted by the breach can pursue a class action lawsuit.
A data breach occurs when a hacker or other unauthorized party secretly gains access to sensitive consumer information stored on a company’s servers through some kind of cyberattack. Once a hacker obtains consumer data, they may use the information to commit identity theft or for other criminal purposes. Sometimes hackers will sell the data they obtain through a cyberattack to the highest bidder.
No one can tell with certainty why a hacker targeted your data in a data breach or what they plan to do with it, but the fact that your sensitive information is in the hands of an unauthorized party puts you at a greater risk of identity theft.
As consumers, we all provide personal data to companies for a variety of reasons. We trust these companies to protect our private data and keep this information secure. Unfortunately, data breaches happen frequently.
Attorneys are investigating data events like this security breach to determine the legal rights of consumers who trusted corporations with their sensitive information. Often, hackers target companies that rely on outdated or otherwise inadequate data-security measures. If it is determined that Nuna Baby Essentials, Inc. did, in fact, fail to properly protect consumers’ data in some way, the individuals affected may be eligible to pursue compensation for their financial losses.
While consumers should be careful about providing data only to legitimate companies for legitimate purposes, even well-known legally established companies can become the target of a data breach cyberattack.
Consumers who receive a data breach notification letter should carefully read the letter in its entirety and retain it for future reference.
If the company affected by the breach is offering consumers any credit monitoring or identity theft protection services, the consumer should follow the directions outlined in the letter to promptly sign up for these services. Do not assume that you are automatically enrolled in these services.
To protect and preserve their legal rights, it is highly recommended that individuals who received notice that their data may have been compromised immediately reach out to an experienced data breach attorney.
Companies have an ethical and legal duty to protect consumers’ personal and financial information. While developing and implementing a comprehensive and up-to-date data-security system is costly, this is a necessary cost of doing business in an environment where cyberattacks and data breaches are common.
Data breach laws are complex, and just because your information may have been accessed while in Nuna Baby Essentials, Inc.’s care doesn’t necessarily make this company legally responsible. However, if a company fails to take appropriate actions to protect consumers’ sensitive information, it may face liability through a data breach class action lawsuit.
If you received a data breach notification letter, it is important that you not only protect yourself from possible fraud but also preserve your legal rights by speaking to a data breach attorney. Consumer privacy lawyers are undertaking investigations in legal matters involving all types of data breaches, ransomware attacks, and cyberattacks on a no-win, no-fee basis.
Find a copy of the data breach letter here:
Dear [CONSUMER],
Nuna Baby Essentials, Inc. (“Nuna”) values its customers and is committed to protecting your personal information. Unfortunately, we are writing to inform you of an information security incident that could potentially affect you, and to share with you the steps that Nuna is taking to address it.
On December 22, 2021, Nuna discovered that malicious code was on its website from March 26, 2020 until the website underwent a previously planned revamp on April 7, 2021. Upon learning of the incident, Nuna immediately investigated. This investigation determined that the payment card information you submitted to Nuna’s website —including payment card number, expiration date, CCV/CVV code, and billing and shipping address — may have been compromised as a result of this incident.
Please note that we have no information indicating that your personal information has actually been misused. We also want to emphasize that Nuna does not collect other personal information about its customers on its website, such as Social Security number, personal identification number (PIN), drivers’ license number, or banking information.
Nevertheless, out of an abundance of caution, Nuna is offering you one year of identity protection services, at no cost to you, through Experian, one of the three nationwide credit bureaus. Your one-year membership in Experian’s IdentityWorksSM product provides identity restoration services, fraud detection tools, and other benefits, which include monitoring your Experian credit file.
Starting today, you can call Experian’s identity restoration agents to assist you to investigate and resolve any incidents of fraud. You may take advantage of this benefit, at any time, until April 30, 2023, by calling Experian at 1-877-288-8057. No enrollment or activation is necessary. The terms and conditions for identity restoration are located at: www.ExperianIDWorks.com/restoration.
While identity restoration is immediately available to you, we also encourage you to activate the fraud detection tools available through IdentityWorksSM. This product provides you with identity detection, credit monitoring, and resolution of identity theft.
If you wish to enroll in IdentityWorksSM, you will need to do the following:
Visit the IdentityWorksSM web site: https://www.experianidworks.com/credit or call 1-877-288-8057 to enroll and provide Engagement Number [Number].
PROVIDE your Activation Code: [Activation Code].
Enrollment Deadline: April 30, 2022 (your Activation Code will not work after this date).
If you have any questions concerning IdentityWorksSM, or if you prefer to enroll by telephone for delivery of your membership via US mail, please call Experian at 1-877-288-8057. Be prepared to provide Engagement Number [Number] as proof of eligibility for the identity protection product by Experian.
In addition to the offer of IdentityWorksSM, we have included with this letter additional information on steps you can take to protect the security of your personal information. We urge you to review this information carefully.
Nuna takes seriously both the security of your payment card information and this incident, and as such, please be assured that Nuna is taking steps to prevent a recurrence. We are in the process of reviewing our already robust information security safeguards to identify ways to enhance them. We also have reported this incident to law enforcement and will cooperate with their investigations.
Nuna sincerely apologizes for this incident and regrets any inconvenience it may cause you. Should you have any questions or concerns regarding this incident, please do not hesitate to contact us at (855) 686-2891.
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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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