STOCKHOLM, SWEDEN / ACCESSWIRE / March 17, 2022 / Adverty AB (STO:ADVT)
Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and selected in Latin America markets.
Adverty today announces an exclusive partnership with gaming and esports entertainment company Super League Gaming to sell unobtrusive, contextually relevant ads inside Roblox. As well as taking on exclusive rights in the Nordics, Adverty has also acquired rights to work with Super League in the US and Latin America.
The new deal adds Super League's robust inventory of over 150 games in the Roblox metaverse – one of the world's most popular gaming destinations with over 200 million monthly players – to Adverty's portfolio of in-play ads.
The news follows Super League's acquisition of Bloxbiz, the dynamic ad platform designed specifically for metaverse environments. Both developments further strengthen the monetisation and delivery of unobtrusive and organic brand advertising to burgeoning gaming communities, at a time when these platforms are playing a central role in the burgeoning Metaverse.
"Engagement on platforms such as Roblox is critical for brands seeking to engage with many of the world's younger audiences – as brands such as Gucci and Disney have already recognised," says Thorbjorn Warin, Chief Supply Officer at Adverty. "We are delighted to be present in the most superior and largest dynamic in-game ad platform in Roblox as it becomes increasingly clear that in-game advertising will play a critical role in the Metaverse. With unparalleled advertising reach of over 60 million players every month, herein lies enormous – and largely untapped – potential for native, contextual brand advertising."
Thorbjorn adds: "Ad offerings in the Metaverse will eventually be seen as no different than banner ads on traditional websites, or indeed ads in the physical world. Roblox is the ideal location for many brands to build presence and integrate assets into pre-existing experiences, or to build dedicated worlds within the platform. What's more, in-game advertising enables marketers to quantify the impact of their advertising and to prove impact."
"Brands globally now have immediate access via premier partners like Adverty, to all of Super League's kidSAFE metaverse inventory at their fingertips," said Mike Wann, Chief Strategy Officer of Super League. "In each of these regions and more, advertisers can connect with a highly desired audience of millions of passionate gamers. Whether through dynamic in-game ad units, custom metaverse integrations, immersive branded experiences, or live and social gameplay content from audience-favorite creators, we're committed to providing end-to-end metaverse marketing solutions on a global scale."
This news catches a huge wave of interest in gaming and the wider Metaverse. As we embark on the next phase of the internet and forward-thinking brands such as Nike, Adidas and Prada begin to invest in virtual worlds, the possibilities for brands to maximize their creativity and add value to their audiences are endless. With growing numbers of brands seeking to leverage in-game executions, In-Play advertising offers seamless, unobtrusive brand messaging to engaged and often hard-to-reach audiences.
About Super League Gaming
Super League Gaming (Nasdaq: SLGG) builds and operates networks of games, monetization tools and content channels across metaverse gaming platforms that empower developers, energize players, and entertain fans. The company's solutions provide incomparable access to an audience consisting of players in the largest global metaverse environments, fans of hundreds of thousands of gaming influencers, and viewers of gameplay content across major social media and digital video platforms. Fueled by proprietary and patented technology systems, the company's platform includes access to vibrant in-game communities, a leading metaverse advertising platform, a network of highly viewed channels and original shows on Instagram, TikTok, Snap, YouTube, and Twitch, cloud-based livestream production tools, and an award-winning esports invitational tournament series. Super League's properties deliver powerful opportunities for brands and advertisers to achieve impactful insights and marketing outcomes with gamers of all ages. For more information, go to superleague.com .
For further information, please contact:
Anders Rössel, CFO
Phone: +46 70 867 00 20
E-mail: [email protected]
About Adverty
Adverty, the leading in-game advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com.
This information is information that Adverty AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2022-03-17 08:55 CET.
Attachments
Adverty enters into exclusive partnership with Super League Gaming for In-Play advertising in Roblox
SOURCE: Adverty AB
View source version on accesswire.com:
https://www.accesswire.com/693492/Adverty-Enters-into-Exclusive-Partnership-with-Super-League-Gaming-for-In-Play-Advertising-in-Roblox
Related Quotes
Unverified video footage shot in Russia's regions in recent days and posted on social media has shown pensioners in supermarkets jostling one another as they compete to grab as many bags of sugar as they can. Many Russians regard sugar, along with staples, such as buckwheat and salt, as a useful product to stockpile at times of crisis and have hurried to buy supplies after Western sanctions on Russia over the conflict in Ukraine weakened the rouble and sent food prices higher. Annual inflation in Russia reached its highest level since late 2015 as of March 11 and sugar prices have jumped 12.8% in the last week, data from statistics service Rosstat showed on Wednesday.
Republican mythmakers want you to believe Biden blocked tons of oil from the US market. But the oil is still there.
THE VIEW FROM UNRETIREMENT Retirement is one of the Top 10 most stressful life events, according to the psychiatrists Thomas Holmes and Richard Rahe. As someone who recently began unretirement (or semiretirement), I concur.
Yahoo Finance's Anjalee Khemlani joins the Live show to report that China will use Pfizer's antiviral pills to help combat COVID-19 as the country-wide lockdown continues.
The bank said Wednesday it would be buying digital real estate in the Sandbox.
India is preparing to buy heavily discounted crude oil from its long-time ally Russia. While this may not be much, a discount on Russian crude will surely lower India’s import bill, The Times of India reported today (March 16). Every 10% increase in crude oil prices would lead to a 0.3 percentage point-widening in India’s current account deficit (CAD), and in turn, a weaker rupee, Nomura Research said in a report recently.
Former CNN anchor Chris Cuomo is seeking at least $125 million from his old employer, claiming the network wrongfully fired him and smeared his journalistic integrity.
(Bloomberg) — A closely watched auto-industry forecaster lopped more than 5 million cars off its projections for global production this year and next, largely due to fallout expected from Russia’s invasion of Ukraine.Most Read from BloombergPowerful Quake Off North Japan Kills 4, More Than 90 InjuredUkraine Update: Biden Offers Kyiv Weapons Including Armed DronesIn a Chilling Threat, Putin Vows to Rid Russia of ‘Traitors’Richest Russian Built NYC Power Over Decades and Lost It in WeeksKremlin E
(Bloomberg) — Oil prices may have eased, but gasoline at the pump hasn’t — a familiar problem for the Biden administration grappling with elevated inflation in the U.S.Most Read from BloombergPowerful Quake Off North Japan Kills 4, More Than 90 InjuredIn a Chilling Threat, Putin Vows to Rid Russia of ‘Traitors’Ukraine Update: U.S. House Set to Revoke Russia’s Trade StatusRichest Russian Built NYC Power Over Decades and Lost It in WeeksKremlin Embrace of Neutral-Ukraine Plan Sparks Hope on Talk
The nation’s railroad regulator on Wednesday ordered a pause in consideration of Canadian Pacific’s proposed purchase of Kansas City Southern. The Surface Transportation Board issued a ruling in the case to clarify information on traffic along the two railroads’ lines. Although Canadian Pacific Railway Ltd. (NYSE: CP) closed on its $31 billion purchase of Kansas City Southern in December, it must get approval from the Surface Transportation Board to actually combine operations.
The Moscow District Arbitration Court was unable to provide information by phone and did not respond to an emailed request for comment. Google, which Tsargrad said blocked the YouTube account in July 2020, did not respond to a request for comment.
India's Reliance Industries Ltd, operator of the world's biggest refining complex, may avoid buying Russian fuels for its plants following Western sanctions on Moscow over its invasion of Ukraine, a senior company official said. "Even if we can source some of the feeds (from Russia), probably we will be out of it because of the sanctions," Rajesh Rawat, senior vice president and business head cracker, told an industry event on Wednesday. The private refiner mostly buys its petrochemical feedstock from the Middle East and the United States.
Major Chinese Android smartphone brands are seeing robust demand this month in Russia, boosted by increased local consumer spending on essential electronics devices, as international sanctions against the invasion of Ukraine sent the rouble in free fall. "Russian retailers are setting the price higher every few days to make up for the exchange loss," said Ivan Lam, Hong Kong-based analyst at Counterpoint Research. "People are buying everything from smartphones to home appliances before the curre
The British pound initially tried to rally during the trading session on Thursday as the 1.32 level has offered a target. However, the target has become resistance again.
About a quarter of Russian oil exports, including flagship Urals and ESPO Blend oil grades, is usually sold on a spot basis, normally via public tenders in which a number of companies generally have been invited. As of March 17, Russian oil companies haven't issued any spot tenders for May ESPO Blend, which would normally be offered in tenders by this time. No spot tenders for Urals loading in early April have been issued either, according to the loading plan for April 1-5 released on Wednesday, traders said.
Ford’s Advanced Manufacturing Center has developed an interface that allows machines from different suppliers to speak to each other in the same language and operate parts of the production line autonomously. Automakers have been incorporating robotics into their manufacturing processes for decades to reduce costs and boost efficiency. The autonomous system marks the first time the Carbon 3D printers and the KUKA-built robots can talk to each other in the same language, opening limitless possibilities for other machines involved throughout the production process to collaborate.
Executives at discount stores, including Burlington Stores and Ross Stores, say their buyers have been snapping up late-arriving clothing and other goods as their full-price counterparts cope with backlogs at congested U.S. ports.
(Bloomberg) — Media mogul Byron Allen claimed in a lawsuit that TV ratings company Nielsen Holdings Plc is providing “unreliable” counts of viewers, and he is seeking billions of dollars in damages.Most Read from BloombergIn a Chilling Threat, Putin Vows to Rid Russia of ‘Traitors’Ukraine Update: U.S. House Set to Revoke Russia’s Trade StatusRichest Russian Built NYC Power Over Decades and Lost It in WeeksPowerful Quake Off North Japan Kills 4, More Than 90 InjuredU.S. Is Sending Dive-Bombing S
The department store chain is dusting off new merchandising plans that were put on hold to deal with the pandemic.
Switching from premium to regular gas can lower costs at the pump, but experts warn that it could also lead to expensive repairs in certain vehicles.
