20 hours ago
Greg Via broke into sports marketing by helping Michael Jordan sell Gatorade. He pulled Derek Jeter, Roger Federer, Tiger Woods and Thierry Henry together to pitch Gillette razors. But one big name explains his switch from traditional sports superstars to esports personalities: Duke Nukem.
This story first appeared in the Feb. 21, 2022, issue of Adweek magazine. Click here to subscribe.
Jason is an Adweek staff writer covering brand marketing.
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