Tezos Seals Partnership With Esports Giant Team Vitality – Crypto Briefing


Don’t Miss Market Moving News
Tezos has secured a partnership with French esports giant Team Vitality. The three-year deal aims to bring Team Vitality closer to its fans than ever before by leveraging Tezos’ energy-efficient blockchain. 
Tezos has entered into another game-changing partnership.
The Layer 1 blockchain, which prides itself on energy efficiency, announced a three-year partnership with French esports organization Team Vitality Thursday. Although details about what the partnership entails are still vague, Team Vitality stated that the deal would “revolutionize” its fan experience.
As part of the new deal, Team Vitality explained that the collaboration would help educate their fans on the benefits of blockchain as part of the gaming experience and showcase the advancements of these technologies. Additionally, the organization’s CEO Nicolas Maurer explained what the partnership would mean for the esports team, stating:
“This is truly a game-changing partnership for Vitality, which feels appropriate given 2022 is set to be the biggest year in our history. The opportunities Tezos can bring to strengthen the relationship between us and our fans is incredibly exciting, and we’re immensely proud to have Tezos join us on this journey.”
For Tezos, the partnership appears to include brand visibility, possibly in the form of sponsorship logos on Team Vitality players’ jerseys. “Tezos will be represented by top-performing Team Vitality rosters and star athletes and through unrivaled brand visibility across the esports ecosystem,” Team Vitality said in a press release. 
Last year, Tezos signed several major partnerships to boost its visibility. In June, Tezos made deals with Formula One racing teams McLaren and Red Bull Racing to launch collectible NFTs. Both teams stated that Tezos’ low carbon footprint factored into partnering with the blockchain. 
Last month, video game developer Ubisoft announced it would be launching NFTs on the Tezos-based Quartz platform, only to be hit with severe backlash from the gaming community. Despite this, Ubisoft put out a statement confirming that it will still pursue non-fungible tokens, explaining that the move is “a major change that will take time.”
Despite attracting a lot of attention from brands, Tezos has otherwise struggled to gain significant momentum in the crypto space in recent months while other competing Layer 1 blockchains have seen huge growth. Musicians, artists, and art collectors appear to be some of the blockchain’s biggest enthusiasts (besides Ethereum, Tezos is arguably the biggest hub for digital art NFTs, and it’s also hosted NFT collections from the likes of Mike Shinoda and Doja Cat).  
Through its new partnership with Team Vitality, Tezos will be hoping to attract a new demographic of esports fans. However, after how poorly Ubisoft’s foray into NFTs was received, whether Team Vitality’s fans will be receptive remains to be seen. 
Disclosure: At the time of writing this feature, the author owned ETH and several other cryptocurrencies. 
The information on or accessed through this website is obtained from independent sources we believe to be accurate and reliable, but Decentral Media, Inc. makes no representation or warranty as to the timeliness, completeness, or accuracy of any information on or accessed through this website. Decentral Media, Inc. is not an investment advisor. We do not give personalized investment advice or other financial advice. The information on this website is subject to change without notice. Some or all of the information on this website may become outdated, or it may be or become incomplete or inaccurate. We may, but are not obligated to, update any outdated, incomplete, or inaccurate information.
You should never make an investment decision on an ICO, IEO, or other investment based on the information on this website, and you should never interpret or otherwise rely on any of the information on this website as investment advice. We strongly recommend that you consult a licensed investment advisor or other qualified financial professional if you are seeking investment advice on an ICO, IEO, or other investment. We do not accept compensation in any form for analyzing or reporting on any ICO, IEO, cryptocurrency, currency, tokenized sales, securities, or commodities.
See full terms and conditions.
Get daily crypto briefings and weekly Bitcoin market reports delivered right to your inbox.