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Taco Bell is partnering with Microsoft in India to reach gaming and cricket fans in the cricket-mad nation.
The campaign, called “#BeOneWithTheGame”, uses cricketer Hardik Pandya in a series of films where he lives out different scenarios in the real world as avatars from the gaming world.
In addition, both parties are giving the public a chance to win the Xbox Series S when they order from Taco Bell.
“Taco Bell is a dynamic and disruptive brand and as a result, we have a loyal following for our delicious food from the gaming community. We are delighted to have the opportunity to partner with Microsoft Xbox for a second year and give our customers an opportunity to win the best gaming console in the world,” said Gaurav Burman, director of Burman Hospitality, Taco Bell’s master franchise partner in India.
“The combination of a meal from Taco Bell coupled with gaming on the Microsoft Xbox is a marriage made in heaven. We are fortunate to have Hardik Pandya who is already a legend as our ambassador to spread the message.”
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