<a href="#main-menu" class="element-invisible element-focusable">Jump to navigation</a> <br>Congratulations, you have successfully signed up to the Sport Industry Daily newsletter.<br>Sign up today for the latest news in one daily email, plus occasional event updates, direct to your inbox:<br>By: Sport Industry Group<br>Super League Triathlon (SLT), the world’s fastest swim-bike-run series, has partnered with Story10, the UK-based sports video production and distribution agency, to increase international exposure of their 2022 races. The partnership includes the Arena Games Triathlon and Championship Series, as well as wider projects, such as their Every Second Counts documentary series.<br>Super League Triathlon’s Chief Marketing Officer, Joe Edwards, said, <em>“Storytelling is at the heart of everything we do and Story10 are in a unique position to help us deliver that to a global audience.”</em><br>Guild Esports, the esports organisation co-owned by David Beckham, has signed a two-year sponsorship deal with Razer, a lifestyle brand for gamers, as the Company’s Official Gaming Chair Partner.<br>Razer will provide state-of-the-art gaming chairs for Guild's professional players and content creators globally.<br>Warwickshire County Cricket Club has secured a two-year commercial partnership with Talbots Law to be its new Official Legal Partner and front of shirt sponsor for Birmingham Bears in the 2022 and 2023 Vitality Blast.<br>Through the partnership, Talbots will enhance its brand presence in-bowl at Edgbaston Stadium and through Club digital channels, whilst also hosting a fundraising day for its designated charity, Birmingham Women and Children’s Hospital, at one of the Bears Vitality Blast fixtures.<br>Global esports organisation Semper Fortis has appointed marketing and commercial agency B-Engaged as its lead agency. B-Engaged were shortlisted for Young Agency of the Year at the Sport Industry Awards 2021 and will be responsible for accelerating the brand’s growth in key regions and improving commercial opportunities.<br>Semper boast Manchester United captain, Harry Maguire, and Everton striker Dominic Calvert-Lewin as their lead ambassadors and follow the likes of EA Sports, Call of Duty and Rezzil in the agencies’ ever-growing esports and gaming portfolio.<br> <br>18 Mar 2022<br>18 Mar 2022<br>18 Mar 2022<br> Sport Industry Awards Limited<br/> Fifth Floor<br/> 110 High Holborn<br/> London<br/> WC1V 6JS <br/> <br/> Registered in England and Wales No.4236764 <br>The Sport Industry Daily<br>Sign up today for the latest news in one daily email, plus occasional event updates, direct to your inbox.<br><br><a href="https://www.sportindustry.biz/news/shorts-triathlons-esports-cricket">source</a>
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