<a href="#main-menu" class="element-invisible element-focusable">Jump to navigation</a>     <br>Congratulations, you have successfully signed up to the Sport Industry Daily newsletter.<br>Sign up today for the latest news in one daily email, plus occasional event updates, direct to your inbox:<br>By: Sport Industry Group<br>Lancashire Cricket has announced a three-year partnership with Seat Unique, a ticketing marketplace for live events, to become an official partner and an official hospitality agent of Lancashire Cricket and Emirates Old Trafford.<br>Seat Unique is an online marketplace where fans can buy official hospitality packages and VIP tickets to live sports, music, and cultural events. Emirates Old Trafford joins its portfolio of partnerships with some of the biggest sports venues in the world such as Welsh Rugby Union, Durham County Cricket Club and York Racecourse.<br>Daniel Gidney, Chief Executive at Lancashire Cricket said, <em>“We are thrilled to be able to welcome Seat Unique to our growing family of partners as an official hospitality agent of Lancashire Cricket and Emirates Old Trafford. It’s an incredibly exciting time for us at Emirates Old Trafford with the prospect of seven days of international cricket at the venue this summer, along with a packed domestic schedule, and an Ashes Test to come in 2023.”</em><br>Esports Scotland, an event and league operator and the body responsible for Scottish national esports teams, has appointed Strive Sponsorship to develop its commercial approach across its range of properties ahead of the Birmingham 2022 Commonwealth Games and beyond.<br>Strive Sponsorship, the sport and entertainment consultancy, is updating Esports Scotland’s commercial partnership proposition and strategy, upskilling staff’s sponsorship skills and helping the organisation better understand the value of all its leagues, tournaments, venue, and teams.<br>The World Gymnastics Championships Liverpool 2022 (WGC2022) has announced health and wellness brand, The Gut Stuff, as an official supplier.<br>The partnership will see The Gut Stuff provide 15,000 high fibre bars for the Championships in October to feed the WGC2022 workforce. The collaboration is aiming to promote happier and healthier lifestyles whether through sport, nutrition, or improved education around general wellbeing.<br>Sport 24, the IMG-owned live sports channel for the airline and cruise line industries, will show this week’s PGA Championship, taking place 19th-22nd May 2022. Sport 24 will show 24 hours of live content across the four days of competition from the Southern Hills Country Club in Tulsa, Oklahoma.<br>Richard Wise, SVP, Content and Channels, IMG’s media business, said, <em>“We’re delighted to be able to continue to connect travellers worldwide to the drama and excitement of the PGA Championship. Our viewers are in for a treat as some of the best golfers in the world go head-to-head for the tournament’s 104th edition.”</em><br>18 May 2022<br>18 May 2022<br>18 May 2022<br>                             Sport Industry Awards Limited<br/>                             Fifth Floor<br/>  110 High Holborn<br/>  London<br/>  WC1V 6JS  <br/>                             <br/>                             Registered in England and Wales No.4236764                         <br>The Sport Industry Daily<br>Sign up today for the latest news in one daily email, plus occasional event updates, direct to your inbox.<br><br><a href="">source</a>