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Kyle Orland –
So it was somewhat notable when Sega used a recent management Q&A to take a much more skeptical position on the industry’s NFT mania.
To be clear, Sega isn’t completely rebuking the idea of NFTs in its games. The company said it «would like to try out various experiments, and we have already started many different studies and considerations» in the space, including so-called «play-to-earn» games.
In practically the same breath, though, Sega acknowledged that «there are users who show negative reactions at this point» to the use of NFTs in games. Citing unspecified «negative elements,» Sega said directly that it will need to «carefully assess… what will be accepted and what will not be by the users.»
Rather than simply enduring fan backlash after the fact, Sega seems to be carefully considering whether it’s worth pushing the concept on a largely reluctant public in the first place. And even if Sega finds some profit potential from an NFT rollout, the company says it thinks those earnings might not be worth the accompanying public image hit.
«We will consider this further if [NFTs contribute] to our mission ‘Constantly Creating, Forever Captivating,'» Sega said in the Q&A. «But if it is perceived as simple money-making, I would like to make a decision not to proceed.»
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