<a href="/"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 400.54 51.22" height="20"><title>VentureBeat Homepage</title><defs><style>.cls-1{fill:#ed2025;}.SiteLogo__v{fill:#ffffff;}</style></defs><g><g><path class="cls-1" d="M305.38,19.39c5.06.14,11.19.36,14.89,4.2a14.2,14.2,0,0,1,3.35,9.26,10.6,10.6,0,0,1-3.14,8A17.83,17.83,0,0,1,315.43,44a14,14,0,0,1,6.12,3.13A13.66,13.66,0,0,1,325,56.58a12.12,12.12,0,0,1-3.49,8.82c-4,4.07-9.26,4.14-15,4.28H283.44V59.42l4.49.07V29.58l-4.49.07V19.39ZM301,39.62c4.06.07,4.63.07,5.63-.14a4.86,4.86,0,0,0,3.84-5A5,5,0,0,0,308,29.86c-1.14-.57-1.85-.57-6.91-.64Zm0,19.8H305c2.77,0,6.69-.07,6.69-4.84a4.92,4.92,0,0,0-3.06-4.84c-1.21-.5-1.78-.5-7.55-.5Z" transform="translate(-24.23 -19.39)"/><path class="cls-1" d="M362.66,57c-.5,2.64-1.15,6.13-4.42,9.26s-8,4.28-12.61,4.28c-9.83,0-18.45-4.77-18.45-19.16a24.55,24.55,0,0,1,1-7.41c2.5-8.48,9.41-12,17-12,5.7,0,10.33,2,13,4.7,5.42,5.27,5.14,13.82,5.06,17.1H340.71c0,2.85.08,7.9,4.7,7.9,3.85,0,4.35-3.27,4.57-4.63ZM350,46.74a8.36,8.36,0,0,0-.36-2.92,4.15,4.15,0,0,0-4.13-2.7c-4.28,0-4.42,4.13-4.42,5.62Z" transform="translate(-24.23 -19.39)"/><path class="cls-1" d="M400.91,59.42V69.68H385.52l-.28-4.27a11.58,11.58,0,0,1-10.19,5.13c-6.63,0-10.76-3.92-10.76-11.05a11.25,11.25,0,0,1,5-9.82c4.7-3.21,12-2.93,15.6-2.86a18.25,18.25,0,0,0-.14-3.91,3.13,3.13,0,0,0-3.21-2.71,3.32,3.32,0,0,0-2.42,1A4.79,4.79,0,0,0,378,44.75H365.57a14.7,14.7,0,0,1,1.28-6c2.64-5.34,9.34-6.91,14.47-6.91,4.84,0,10.4,1.42,13.46,4.56,2.78,2.77,3.06,6,3.06,8.69V59.42Zm-16-6.12a10.48,10.48,0,0,0-4,.29,4.43,4.43,0,0,0-3.28,4.55c0,2.49,1.29,3.85,3.21,3.85a3.68,3.68,0,0,0,3.2-1.78,6.61,6.61,0,0,0,.86-3.35Z" transform="translate(-24.23 -19.39)"/><path class="cls-1" d="M418.86,21.24V32.78h5.91V43h-5.91V56.29c.07,1.35.21,4.13,3.63,4.13a5.22,5.22,0,0,0,1.92-.35v9.4a43.5,43.5,0,0,1-7.76.93c-4.13,0-7.27-1.15-8.84-2.71-2-2-2.06-4.63-2.06-6.7V43h-3.21V32.78h4.21V24Z" transform="translate(-24.23 -19.39)"/></g><g id="Venture"><polygon class="SiteLogo__v" points="0 0 21.59 0 21.59 10.26 17.17 10.19 24.5 38.97 32.41 10.19 28 10.26 28 0 47.8 0 47.8 10.26 44.45 10.19 31.98 50.29 15.74 50.29 3.13 10.19 0 10.26 0 0"/><path class="SiteLogo__v" d="M102.94,57c-.5,2.64-1.14,6.13-4.41,9.26s-8,4.28-12.61,4.28c-9.83,0-18.45-4.77-18.45-19.16a24.28,24.28,0,0,1,1-7.41c2.49-8.48,9.4-12,17-12,5.7,0,10.33,2,13,4.7,5.42,5.27,5.13,13.82,5.06,17.1H81c0,2.85.07,7.9,4.7,7.9,3.85,0,4.35-3.27,4.56-4.63ZM90.26,46.74a8.59,8.59,0,0,0-.35-2.92,4.15,4.15,0,0,0-4.14-2.7c-4.27,0-4.41,4.13-4.41,5.62Z" transform="translate(-24.23 -19.39)"/><path class="SiteLogo__v" d="M142.83,59.42h3.07V69.68H129.58V48a9,9,0,0,0-.28-2.7,3.13,3.13,0,0,0-3.07-1.92,3.77,3.77,0,0,0-2.7,1.14c-1.28,1.28-1.36,2.91-1.43,5v10h2.5V69.68H105.93V59.42h3V43h-3V32.78h14.61l.42,5.63a11.07,11.07,0,0,1,2.21-3,12.9,12.9,0,0,1,9.33-3.64c3.85,0,6.42,1.43,7.77,2.86,2.42,2.42,2.49,5.41,2.56,8Z" transform="translate(-24.23 -19.39)"/><path class="SiteLogo__v" d="M163.56,21.24V32.78h5.91V43h-5.91V56.29c.07,1.35.21,4.13,3.63,4.13a5.24,5.24,0,0,0,1.93-.35v9.4a43.62,43.62,0,0,1-7.77.93c-4.13,0-7.26-1.15-8.83-2.71-2-2-2.07-4.63-2.07-6.7V43h-3.21V32.78h4.21V24Z" transform="translate(-24.23 -19.39)"/><path class="SiteLogo__v" d="M187.85,32.78V54.37c0,1.49.14,4.91,3.49,4.91s3.49-3.7,3.49-5.62V43l-2.7.07V32.78h16V59.49l3.06-.07V69.68H196V65.55a10.9,10.9,0,0,1-5,4,15.3,15.3,0,0,1-5.63,1.07,10.77,10.77,0,0,1-7.84-2.85c-2.78-2.7-2.92-6.27-3-9.68V43l-3,.07V32.78Z" transform="translate(-24.23 -19.39)"/><path class="SiteLogo__v" d="M228.81,39.19c.57-2,1.92-6.83,9-6.83a13,13,0,0,1,3.5.42V44.61a13.36,13.36,0,0,0-3.14-.36,9.11,9.11,0,0,0-6.27,2.14c-1.71,1.71-1.78,3.63-1.78,7l-.14,6h4.34V69.68H214.06V59.42h3.06V43h-3.06V32.78h14.32Z" transform="translate(-24.23 -19.39)"/><path class="SiteLogo__v" d="M279.52,57c-.49,2.64-1.13,6.13-4.41,9.26s-8,4.28-12.61,4.28c-9.83,0-18.45-4.77-18.45-19.16a24.28,24.28,0,0,1,1-7.41c2.49-8.48,9.4-12,16.95-12,5.7,0,10.33,2,13,4.7,5.41,5.27,5.13,13.82,5.06,17.1H257.59c0,2.85.07,7.9,4.69,7.9,3.85,0,4.35-3.27,4.57-4.63ZM266.85,46.74a8.36,8.36,0,0,0-.36-2.92,4.13,4.13,0,0,0-4.13-2.7c-4.28,0-4.42,4.13-4.42,5.62Z" transform="translate(-24.23 -19.39)"/></g></g></svg> </a> <br><em>GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. <a href="https://gamesbeatsummit.venturebeat.com/page/2059790/registration?utm_source=vb&utm_medium=boiler&utm_content=Registration&utm_campaign=BoilerPlates" target="_blank" rel="noopener">Reserve your spot here</a>!</em><br><br>Earlier today, <a href="https://www.riotgames.com/en">Riot Games</a> and <a href="https://www.coca-colacompany.com/home">Coca-Cola</a> announced a new multi-year partnership in regards to the <a href="https://venturebeat.com/2021/05/05/riot-games-will-launch-wild-rift-esports-tournament-in-late-2021/">Wild Rift Esports</a> league. The new mobile game will begin its first competitive season in 2022. Longtime fans of League of Legends will remember that this isn’t the first time Coca-Cola has worked with Riot. During the 2014-2016 seasons of the League of Legends World Championship, Coca-Cola was a major sponsor.<br>“Coca-Cola helped launch what is now the biggest esports on the planet, League of Legends Esports, so I’m thrilled that they see the future in Wild Rift Esports as well,” said Leo Faria, Global Head of Wild Rift Esports, Riot Games. “This partnership will span across more than 100 countries, including the eight regional leagues that serve as the foundation for our sport.”<br><a href="https://wildrift.leagueoflegends.com/en-us/">League of Legends: Wild Rift</a> is the Riot Games mobile version of League of Legends. However, it’s not a direct port. Built from the ground up to be a mobile experience, the game has a couple of key differences. For one, it doesn’t have as many champions as the desktop game. Only 81 are available in Wild Rift at this time as compared to 150+ in the original League of Legends. A few game mechanics also had to change to make the game quicker and not as click-heavy. <br>The 2022 season will play out through 8 worldwide regions. Regional championship tournaments will decide who goes to the game’s first ever international tournament. The tournament, named the Wild Rift Icons Global Championship, will take place this summer. More details forthcoming in the weeks ahead.<br>IAB PlayFronts 2022<br>Join developers, ad tech partners and leaders from streaming platforms as they demonstrate, live from NYC, the creative opportunities within the gaming and esports landscape. The event goes live next week, don’t miss your chance!<br>“We’re thrilled to be working hand-in-hand with Coca-Cola to level up the experience of playing Wild Rift wherever you are in the world,” said Alan Moore, Executive Producer of League of Legends: Wild Rift. “Having their support as we continue to add new features and content to Wild Rift will unlock new possibilities in and out of the game.”<br>Coca-Cola and Riot Games aim to engage with the community and support the fan. The new partnership will offer custom rewards and experiences, including a weekly content series co-created by Riot and Coca-Cola. The first step is a new digital campaign from the partners entitled “It Must Be Real,” featuring scenes from from the game.<br>“We believe real magic exists at the point of human connection — both in the physical and digital worlds – when friends come together to enjoy an uplifting moment”, said Selman Careaga, Global President of Coca-Cola Trademark at The Coca-Cola Company. “We are looking forward to working closely with the team at Wild Rift to bring new content and experiences to more fans around the world in the coming months and years.”<br><strong>GamesBeat's creed</strong> when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. <a href="https://venturebeat.com/gamesbeat-membership-plans/">Learn more about membership.</a><br>The largest event for leaders in gaming returns in-person on April 26 in Los Angeles, CA and virtually on April 27-28. Register today and connect with the gaming community as we dive into the core of gaming, such as next gen gaming, the metaverse, diversity/inclusion, and more.<br> Join AI and data leaders for insightful talks and exciting networking opportunities in-person July 19 and virtually July 20 - August 3. <br>© 2022 <a href="https://venturebeat.com/" class="Footer__legal">VentureBeat</a>. All rights reserved.<br>We may collect cookies and other personal information from your interaction with our website. For more information on the categories of personal information we collect and the purposes we use them for, please view our <a class="c_nac" onclick=shoCMP()> Notice at Collection.</a><br><br><a href="https://venturebeat.com/2022/03/24/riot-games-and-coca-cola-bring-wild-rift-esports-to-the-world/">source</a>
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