By <a href="https://deadline.com/author/justin-kroll/"><span>Justin Kroll</span></a> <br>Senior Film Reporter<br>As it continues to expand, <a href="https://deadline.com/tag/range-media-partners/" id="auto-tag_range-media-partners_1" data-tag="range-media-partners">Range Media Partners</a> is making strides in three major initiatives with <a href="https://deadline.com/tag/kyle-wilensky/" id="auto-tag_kyle-wilensky_1" data-tag="kyle-wilensky">Kyle Wilensky</a>, <a href="https://deadline.com/tag/bo-balogun/" id="auto-tag_bo-balogun_1" data-tag="bo-balogun">Bo Balogun</a> and Haley Hey have joining the company. Wilensky will serve as an Artist Manager and Vice President of Music Touring, Balogun will serve as a brand Narrative and creative executive and Hey has joined as manager for gaming talent, partnerships and strategy.<br>“Since its inception, Range has been committed to identifying trailblazers who have a unique understanding of our evolving media landscape. We are continuing an exciting expansion of our business in Gaming, Branded Content and Music with Haley, Bo and Kyle. We are incredibly lucky to collaborate with each of them as they help unlock global value for our clients in all areas of traditional and emerging business,” Peter Micelli of Range Media Partners.<br> <div class="admz" id="adm-inline-article-ad-1"> <div class="adma boomerang" data-device="Desktop" data-width="1"> <div style="min-width:50px;min-height:75px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10" > <div id="gpt-dsk-tab-mid-article1-uid0" class="adw-1 adh-1" data-is-adhesion-ad=""> <script type="application/javascript">
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</script> </div> </div> </div> </div> <div class="related-story u-border-l-8 u-border-color-brand-red pmc-u-margin-l-2 pmc-u-margin-t-2 pmc-u-margin-b-2 pmc-u-padding-l-1"> <h4 class="pmc-u-color-brand-red pmc-u-font-size-18 pmc-u-font-size-12@mobile-max pmc-u-font-weight-normal u-text-transform-uppercase pmc-u-line-height-copy related__title"> Related Story </h4> <a href="https://deadline.com/2022/01/range-media-partners-signs-silent-night-filmmaker-camille-griffin-1234912909/" class="a-unstyle-link u-border-b-2 u-border-color-grey-medium"> <h3 class="pmc-u-font-family-balto pmc-u-font-size-24 pmc-u-font-size-18@mobile-max pmc-u-font-weight-bold pmc-u-line-height-copy u-text-decoration-underline"> Range Media Partners Signs 'Silent Night' Filmmaker Camille Griffin </h3> </a> </div> <br>Wilensky will spearhead Range Media Partner’s new Music Touring division, a position he is uniquely qualified for after a 17-year career as a touring agent at CAA, with a roster that included Avril Lavigne, Grouplove, Jamestown Revival, Kesha, Lukas Nelson, Modest Mouse, Ryan Bingham and The Head and the Heart. He specialized in creating unique events and curated festivals around his clients including Ryan Bingham’s The Western, Kesha’s Weird & Wonderful Rainbow Ride cruise and US Open of Surfing presented by Nike & Hurley.<br>Balogun is a strategic and creative professional with an established expertise in the brand marketing space. During his time at Nike, Inc., he led insights-driven content strategy and experiential initiatives within Nike’s key global priorities of fitness training, global soccer, football and Nike sportswear. He also oversaw marketing for Nike’s partnerships with the Los Angeles Rams, Los Angeles Dodgers, Neymar Jr. and USC football. His leadership in the 2019 Nike Air Max campaign notably earned him a Nike Sportswear Maxim award for brand storytelling.<br>Recently Balogun served as head of content for the podcasting platform “I Am Athlete,” featuring iconic athletes, celebrities and influencers. While there, he pioneered a programming venture with NASCAR and served as executive producer in a series collaboration with OWN featuring Sterling K. Brown. Additionally, his content was featured in Pharrell Williams’ “I am voter” campaign, highlighting the importance of civil action.<br> <div class="admz" id="adm-inline-article-ad-2"> <div class="adma boomerang" data-device="Desktop" data-width="1"> <div style="min-width:50px;min-height:75px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10" > <div id="gpt-dl-mid-article-inject2-uid1" class="adw-1 adh-1" data-is-adhesion-ad=""> <script type="application/javascript">
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</script> </div> </div> </div> </div> <br>Hey began her career in esports/gaming while working at NBA champion Rick Fox’s former esports organization Echo Fox, with direct touchpoints on talent, partnerships, media and digital. Hey subsequently consulted on projects for clients including FaZe Clan, ESL, fortyseven communications (Amazon Games, Amazon Luna and Prime Gaming) and more.<br>Since joining Range, Hey has signed BrookeAB, one of the leading female gamers of this generation.<br>Subscribe to <a href="https://pages.email.deadline.com/signup" class="pmc-u-font-weight-bold">Deadline Breaking News Alerts</a> and keep your inbox happy.<br>New and returning series on broadcast, cable and streaming<br>Series that made it or didn’t make it in 2020-21<br>Broadcast networks’ fall lineups and schedules<br>Signup for Breaking News Alerts & Newsletters<br>Get our latest storiesin the feed of your favorite networks<br>We want to hear from you! Send us a tip using our annonymous form.<br>Sign up for our breaking news alerts<br>Deadline is a part of Penske Media Corporation. © 2022 Deadline Hollywood, LLC. All Rights Reserved.<br><br><a href="https://deadline.com/2022/01/range-media-partners-executives-to-gaming-music-and-content-and-branding-divisions-1234915859/">source</a>
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