It looks like Nimo TV will be ceasing operations and shutting down internationally.
Nimo was the international version of the Huya streaming platform. While it didn’t quite compete with Twitch and YouTube in most of the west, it was the home to a lot of streamers and even some major esports. This decision comes a few weeks after Penguin Esports was shot down by Tencent, and the plight of Chinese streaming platform continues.
Nimo TV is the international version of the Huya streaming platform in China. This is one of the largest streaming websites within China and its expansion out to other regions has made it more well-known than the majority of Chinese streaming sites. It might not be the same household name internationally as Twitch, but it is probably the closest equivalent. It’s been the home of notable orgs like LOUD.
Nimo TV has been suffering recently with the regulatory situation in China becoming more complicated for gaming-related companies. This has led to some problems for the platform lately. Recently Nimo TV and Huya have had a number of sanctions placed on them, along with restrictions in China. This included limiting the time for streaming and for viewing gaming for anyone under 18.
Restrictions led to the platform’s main investor Tencent backing off, after only recently becoming the main shareholder.
The Nimo TV Shutdown is going to be affecting around 12 regions in total. However, it will particularly hit Brazil. This is where 60% of the international audience for the platform is located. This is definitely going to be a hit to streamer communities within that region, and the others affected. However, there are some bigger implications for esports as a whole.
Nimo TV and Hayu were involved with esports broadcasts beyond just being a host for Chinese streamers. The company has rights to stream games like LoL and Wild Rift. It isn’t currently clear how the change will affect the broadcasts, or if the sanctions will affect any other home of competitive gaming in China.
Most of the regions Nimo TV covered are host to mobile esports competitors. The closure will definitely have some impact on players and the wider mobile esport community. King of Glory, Wild Rift and Arena of Valor are still in their early days in the west, so the loss of a major platform and audience for the games may cause big problems in the long run.
We expect a move to Twitch and Youtube will happen for most international broadcasts that were hosted on Nimo TV, but the question if the audience moves as well remains open.
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