MASS MARKET METAVERSE MOBILE GAMING ARRIVES WITH THE LAUNCH OF INFINITE ARCADE – PRNewswire

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Feb 24, 2022, 09:30 ET
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LONDON and SAN FRANCISCO, Feb. 24, 2022 /PRNewswire/ — Infinite Arcade today launches to empower mobile games makers to easily introduce metaverse dynamics like ‘Play and Earn’ and NFTs into thousands of existing and new mobile games. Infinite Arcade is backed by industry-leading mobile games self-publishing platform Coda, which proudly has 15,000 mobile games developers and ten million gamers in its ecosystem.
Mobile game developers can access Infinite Arcade through a simple SDK for iOS and Android, reducing the barrier to entry for games developers looking to integrate Web3 elements like Play and Earn, community ownership, and tokenomics. Infinite Arcade will allow game developers to introduce these Web3 dynamics without the need to redesign existing game mechanics or compromise their existing Free-to-Play business, which will be crucial for scaling mobile metaverse gaming (powered by blockchain technology)  across the mass-market casual mobile gaming. And by enabling casual mobile games to enter the metaverse within a single day, Infinite Arcade has the potential to introduce two billion global casual mobile gamers to blockchain gaming.
?ekip Can Gökalp, CEO of Coda and a founding contributor to Infinite Arcade, commented:
"The mobile gaming industry stands at an inflection point with the arrival of emergent technologies like blockchain, NFTs, and Web3 ideology. We strongly believe that Web3 will drive huge benefits for the gaming industry and its passionate creator and player communities. Our vision is to eliminate barriers for mobile gaming talent to enter this space with authenticity, and bring world-class gaming content to players who are invested in ownership and community. We are still in a very initial stage with this project, and we look forward to growing as members of the gaming community start to join us. We feel it’s time to stop building walls, and focus on bridges."
Infinite Arcade is launching with an initial network of ten mass-market casual mobile games, including Rope Rescue, Brick Builder and Court Master. Infinite Arcade’s portfolio is projected to reach at least 200 games by the end of 2022.
?ekip Can Gökalp, CEO of Coda and a founding contributor to Infinite Arcade, added:
"Most existing blockchain-powered mobile games have fairly complex Web3 mechanics and deep game designs, thus, they don’t necessarily appeal directly to the mass audience of casual gamers. So Infinite Arcade aims to be an evolving ecosystem that combines the mass-market appeal of free-to-play casual gameplay with a range of options for individuals and Guilds to get involved in community ownership."
Anton Horbatov, Chief Product Officer at 24Play, commented:
"With Infinite Arcade, we’re entering the future of mobile gaming. Web3 offers new opportunities for developers, such as engagement with vibrant communities and additional revenue streams. We’re excited to explore Play and Earn dynamics with Infinite Arcade, which has made the onboarding a simple journey for us."
Infinite Arcade has been created to cater for all levels of investment, in terms of time or financial investment. Infinite Arcade will be a decentralised economy where everyone who participates can share in ownership and decision-making, while a smaller group of core contributors will help the network grow through more games and NFT Collections. The platform’s economy includes the following features:
The Gamers NFT collection pre-sale will start on 9 March 2022, with a full release a week later. $TIC token will also launch on QuickSwap in March. For more information visit the Infinite Arcade website, read the Lite Paper, and join its Discord community.
About Infinite Arcade
Infinite Arcade is taking mobile games into the metaverse. It’s a platform which empowers both game developers and creators to connect with players in an open marketplace, where participants can own part of the ecosystem, benefit from growth, whilst being rewarded for time spent in-game, and contribute to the community. Established in February 2022, Infinite Arcade has been created to introduce metaverse dynamics like ‘Play and Earn’ and NFT digital asset ownership into thousands of mobile games. Infinite Arcade is backed by industry-leading mobile games self-publishing platform Coda, which proudly features over 15,000 mobile games developers and ten million gamers.
About Coda
Coda is a groundbreaking mobile games publishing platform focusing on mobile casual and hypercasual games. Coda’s products are used by 15,000 developers worldwide, and have delivered gaming experiences to over 200 million players since inception. Our mission is to help the best mobile gaming experiences get in front of players by enabling game creators with technology. Coda is backed by world-class investors including LVP, investors in Unity and Supercell, Founded in 2019, the company is based in London with more than 50 team members globally.
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