February 16, 2022
Let’s face it, you use your mobile device for everything today. Banking, shopping, texting and yes, even calling, can be done on your mobile device. Add to that list gaming, which the 2021 Global Games Market Report from Newzoo estimates is now worth over $91 billion globally. On Feb. 2, marketers, gaming experts and brand leaders discussed the relationship between consumers and experiences, the evolving role of the metaverse, and more.
Breana Mallamaci is the director of video and an animator at Adweek. She enjoys making spreadsheets in her spare time for fun.
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