EXCEL ESPORTS NAMES JUST EAT AS OFFICIAL FOOD DELIVERY PARTNER – European Gaming Industry News

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British competitive gaming culture brand EXCEL ESPORTS is excited to announce Just Eat, the UK’s largest food delivery platform, as its Official Food Delivery Partner. The partnership marks Just Eat’s first major foray into the world of gaming and sees the union of two of the biggest brands from the gaming and the food delivery world. With a focus on authentic engagement, Just Eat and EXCEL will collaborate on content, experiences and events both virtually and physically.
Fans will have access to exclusive content which will include never-before-seen insights from EXCEL’s roster of players. The partnership will also focus on creating experiences that support good causes and help bring the gaming community together. Throughout the year Just Eat and EXCEL will be creating innovative ways to connect with UK gamers at events across the country as well as be there to support them with a takeaway for game night. Just Eat is committed to providing gamers with content and experiences that they wouldn’t otherwise be able to access.
The Just Eat logo will also appear on jerseys across all four of EXCEL’s competitive titles including FIFA, Fortnite, League of Legends and VALORANT with the players championing the brand across some of the biggest tournaments in Europe.
Just Eat joins a string of high profile partners at EXCEL which include a recent landmark partnership with JD Sports and an ongoing collaboration with EE. EXCEL has also made several other exciting announcements this year which include the re-signing of ex-player Marc “Caedrel” Lamont as a Content Creator and the relaunch of XL.GG.
Just Eat UK Marketing Director, Matt Bushby commented: ‘We are delighted to be working with XL to bring Just Eat into Gaming in a more meaningful and impactful way over the next 12 months. We look forward to working with them on a variety of Gaming first opportunities and providing millions of hungry gamers with experiences they can’t get elsewhere’
EXCEL ESPORTS’ Commercial Director, Mark Carter added: “We are thrilled to announce Just Eat as our Official Food Delivery Partner, in what is Just Eat’s most significant gaming partnership to date. Sharing a vision to constantly create authentic engagement for our respective communities, we look forward to working closely together on exciting experiences and activations both virtually and at gaming events across the country!”
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Leading European esports organisation Team Vitality is pleased to announce its partnership with French independent record label PIAS. The two brands will work together on the creation of a Twitch channel that aims to build a positive synergy between music and gaming.
With the aim of building connections between the main players in music, gaming and streaming, PIAS has launched a Twitch channel in partnership with Team Vitality.
The expansion to Twitch alongside lifestyle brand and esports organisation Team Vitality marks PIAS’ first foray into showcasing its artists and the label’s overall creative universe through new digital channels.
PIAS’ channel will regularly feature artists, music professionals and gaming personalities taking part in interviews, gaming and playing live music.
The first stream is set to feature performances, exclusive interviews and games from Sofiane Pamart, one of PIAS’ major artists both in France and internationally, as well as FIFA World Champion Rocky and Team Vitality’s ambassador LittleBigWhale.
The launch is set to take place at 5 pm CEST on Wednesday 20th April on the Twitch PIAS France channel and will be relayed and supported by Vitality who will organise a “Raid” via its own Twitch channel.
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Roland-Garros eSeries by BNP Paribas, the biggest and most inclusive eTennis competition in the world, has today revealed details for the fifth edition of its annual esports tournament. This year marks the switch to a mobile esports format, partnering with the world’s most popular mobile tennis game, Tennis Clash, from Wildlife Studios. The event, organised by Fédération Française de Tennis (FFT), will see eight finalists progress from four separate qualifying events, to compete in a Grand Final at Roland-Garros itself on Saturday, May 21 to be crowned the eTennis world champion. 
To mark the fifth anniversary of the tournament, FFT has increased its commitment to eTennis through a host of significant changes. This includes a switch to a mobile esports format played on Tennis Clash, the world’s leading mobile tennis video game. The video game, published by Wildlife Studios, has achieved 90M downloads across 241 countries, giving more eTennis enthusiasts the opportunity to compete in the tournament. To further entice players, the iconic Philippe-Chatrier court will be recreated for all matches within the game, they will also get the chance to purchase Roland-Garros strings to boost their character’s performance through the Tennis Clash store.
“Based on the global popularity of Tennis Clash, it’s only fitting that this game be selected for the Roland-Garros eSeries by BNP Paribas competition,” said Barak Shaked, Game Director for Tennis Clash, “we’re honored to have been chosen for this prestigious tournament and are proud of this partnership.”
This year also brings changes to the format of the event, with four qualifying competitions offering eight players the chance to compete at Roland-Garros in the Grand Final. To further increase participation and diversity, Roland-Garros eSeries by BNP Paribas has partnered with Women in Games (WiG) France for one, female only qualifying event. Women in Games, a not-for-profit organisation that provides support for women and girls throughout the games industry, has a global network of more than 50,000 members and is active in 53 countries across the world. The partnership is designed to encourage more females to enter the illustrious tournament and guarantees two female competitors the chance to compete at the Grand Final.
Taking place alongside the WiG France female only qualifier will be a qualifying competition held in partnership with XP School (The International Esports & Gaming School). The final stage of both qualifying events will take place on Thursday, April 28, broadcast live on Twitch by popular French streamer Rivenzi, who will be joined by LittleBigWhale, and Ponce on the show. The four finalists from both qualifiers will also be offered a unique opportunity to further their pro-gaming careers through a two-day coaching experience organised by leading French esports organisation, Team MCES, at its Gaming Centre in Marseille ahead of the Grand Final itself.
In addition, Roland-Garros eSeries by BNP Paribas will host two open general public qualifiers that are accessible to anyone in the world, with four additional Grand Final places on offer. The first qualifier will take place from Thursday, April 21 to Monday, April 25 with the second taking place from Thursday, April 28 to Monday, May 2.
“By hosting the world’s biggest eTennis tournament with a final at Roland-Garros, the FFT is once again demonstrating its ability to connect generations and innovate. Mixing traditional sport and esport, developing eTennis for all, these are strong issues for our federation, which wants to be a trailblazer. We are delighted to allow players of all levels and backgrounds to participate in this great tournament, which will make a special place for women this year. This tournament promises to be a very popular event. I warmly thank our historic partner BNP Paribas and Renault, who’ve just joined us.” Gilles Moretton, FFT President.
BNP Paribas has once again returned as the main partner of the eTennis tournament –  the only eTennis competition to be organised by one of the four Tennis Grand Slams – further showcasing its own commitment to eTennis. Joining BNP Paribas as a partner is Renault, which has been named an official partner of the event. Both BNP Paribas and Renault branding will be visible on the virtual Philippe-Chatrier Court, recreated in Tennis Clash.
“BNP Paribas is delighted to support Roland-Garros eSeries by BNP Paribas for the fifth consecutive year. As the competition becomes more open to a wider and younger audience, it gets easier to connect tennis and gaming. This year we are particularly proud to contribute together with Women in Games, to the development of female gaming, an initiative that is a part of the long-term strategy of BNP Paribas aimed at the technological inclusion of women, that we promote through our various entities around the world.” Vincent-Baptiste Closon, Head of Partnerships, Sponsoring & Events at BNP Paribas.
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British competitive gaming culture brand EXCEL ESPORTS is excited to announce Just Eat, the UK’s largest food delivery platform, as its Official Food Delivery Partner. The partnership marks Just Eat’s first major foray into the world of gaming and sees the union of two of the biggest brands from the gaming and the food delivery world. With a focus on authentic engagement, Just Eat and EXCEL will collaborate on content, experiences and events both virtually and physically.
Fans will have access to exclusive content which will include never-before-seen insights from EXCEL’s roster of players. The partnership will also focus on creating experiences that support good causes and help bring the gaming community together. Throughout the year Just Eat and EXCEL will be creating innovative ways to connect with UK gamers at events across the country as well as be there to support them with a takeaway for game night. Just Eat is committed to providing gamers with content and experiences that they wouldn’t otherwise be able to access.
The Just Eat logo will also appear on jerseys across all four of EXCEL’s competitive titles including FIFA, Fortnite, League of Legends and VALORANT with the players championing the brand across some of the biggest tournaments in Europe.
Just Eat joins a string of high profile partners at EXCEL which include a recent landmark partnership with JD Sports and an ongoing collaboration with EE. EXCEL has also made several other exciting announcements this year which include the re-signing of ex-player Marc “Caedrel” Lamont as a Content Creator and the relaunch of XL.GG.
Just Eat UK Marketing Director, Matt Bushby commented: ‘We are delighted to be working with XL to bring Just Eat into Gaming in a more meaningful and impactful way over the next 12 months. We look forward to working with them on a variety of Gaming first opportunities and providing millions of hungry gamers with experiences they can’t get elsewhere’
EXCEL ESPORTS’ Commercial Director, Mark Carter added: “We are thrilled to announce Just Eat as our Official Food Delivery Partner, in what is Just Eat’s most significant gaming partnership to date. Sharing a vision to constantly create authentic engagement for our respective communities, we look forward to working closely together on exciting experiences and activations both virtually and at gaming events across the country!”
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