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The Esports Federation of India (ESFI) has launched its «Road to the Asian Games» programme in partnership with cinema chain INOX Leisure prior to Hangzhou 2022.
The Mumbai-based company will help ESFI train the Indian team for the Games as well as promote esports across the country to create an excitement for the sport as it makes its debut as a medal event.
The initiative will last until April 10 which marks the end of the qualifying stage for several of the esports titles.
«With the introduction of esports as a medal event in the 2022 Asian Games and demonstrative event at the Commonwealth Games in Birmingham in the latter half of the year, it is overwhelming to see how corporates are now coming forward and supporting esports, which was a rarity until a few years back,» said Indian esports athlete Tirth Mehta during an event announcing the partnership.
«As a player, such backing gives us a sense of assurance that the ecosystem will continue strengthening.
«I believe every sport needs to have good training facilities, awareness, popularity, and support to make it prosper, and ESFI’s partnership with INOX is a progressive step towards a brighter future and such backing gives us an assurance that our esports community is in safe hands.
«I am also confident that such partnerships will happen in the future too.
«I hope this partnership will inspire many esports athletes who have been working hard to represent India and win medals for the country.»
It is a proud moment to witness this unique partnership between @esfindia and @inoxmovies to bring about a change in esports and prepare the contestants for the Asian Games. It is time to #GameOnIndia ??? https://t.co/mrkDCaRWPT pic.twitter.com/pkCOrMqNqv
The online training will be provided by coaches from the International Esports Federation and Asian Electronic Sports Federation.
INOX Leisure has been supporting Indian sport for many years, namely through its long-standing partnership with the Indian Olympic Association.
It now aims to bring esports to the mainstream and to use its cinemas as venues for tournaments, streaming of live competitions, provide training opportunities and offer a talent scouting platform for future global events.
«We are thrilled to bring the action of esports to the cinemas of INOX in collaboration with ESFI who has been working relentlessly to grow Indian esports and together make it a mainstream sporting activity in India,» said INOX Leisure chief executive Alok Tandon.
«Our cinemas are present at highly urbane and youth-centric locations servicing the entertainment needs of a predominantly young population in an unmatched ambience equipped with advanced cinema technology.
«We believe, this advantage, coupled with all our marketing capabilities, will help us popularise esports at a much faster pace in our country.
«With esports gaining global significance, there cannot be a better time for us to fulfil this responsibility.»
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Owen Lloyd is a junior reporter at insidethegames.biz, having joined the team in 2021. Lloyd has previously worked with Badminton England at the All England Open Badminton Championships, covered the 2019 General Election and hosted a radio show on local station Voice FM. He graduated from Solent University in 2021 with a 2:1 in sports journalism, where his final project examined diversity in rowing.
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For nearly 15 years now, insidethegames.biz has been at the forefront of reporting fearlessly on what happens in the Olympic Movement. As the first website not to be placed behind a paywall, we have made news about the International Olympic Committee, the Olympic and Paralympic Games, the Commonwealth Games and other major events more accessible than ever to everybody.
insidethegames.biz has established a global reputation for the excellence of its reporting and breadth of its coverage. For many of our readers from more than 200 countries and territories around the world the website is a vital part of their daily lives. The ping of our free daily email alert, sent every morning at 6.30am UK time 365 days a year, landing in their inbox, is as a familiar part of their day as their first cup of coffee.
Even during the worst times of the COVID-19 pandemic, insidethegames.biz maintained its high standard of reporting on all the news from around the globe on a daily basis. We were the first publication in the world to signal the threat that the Olympic Movement faced from the coronavirus and have provided unparalleled coverage of the pandemic since.
As the world begins to emerge from the COVID crisis, insidethegames.biz would like to invite you to help us on our journey by funding our independent journalism. Your vital support would mean we can continue to report so comprehensively on the Olympic Movement and the events that shape it. It would mean we can keep our website open for everyone. Last year, nearly 25 million people read insidethegames.biz, making us by far the biggest source of independent news on what is happening in world sport.
Every contribution, however big or small, will help maintain and improve our worldwide coverage in the year ahead. Our small and dedicated team were extremely busy last year covering the re-arranged Olympic and Paralympic Games in Tokyo, an unprecedented logistical challenge that stretched our tight resources to the limit.
2022 is not going to be any less busy, or less challenging. We have the Winter Olympic and Paralympic Games in Beijing, where we are sending a team of four reporters, the Commonwealth Games in Birmingham, the Summer World University and Asian Games in China, the World Games in Alabama and multiple World Championships. Plus, of course, there is the FIFA World Cup in Qatar.
Unlike many others, insidethegames.biz is available for everyone to read, regardless of what they can afford to pay. We do this because we believe that sport belongs to everybody, and everybody should be able to read information regardless of their financial situation. While others try to benefit financially from information, we are committed to sharing it with as many people as possible. The greater the number of people that can keep up to date with global events, and understand their impact, the more sport will be forced to be transparent.
Support insidethegames.biz for as little as £10 – it only takes a minute. If you can, please consider supporting us with a regular amount each month. Thank you.
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