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WYLDE, a new esports organisation, has announced that eight-time Olympic champion Usain Bolt has joined the company as co-owner.
His new role as co-owner and active member of WYLDE’s leadership involves him putting focus into growing the organisation’s brand and aiding their goal of identifying, empowering and supporting talent and promoting diversity and inclusion.
Bolt retired from sprinting in 2017 following an unprecedented career where he won 11 World Championship gold medals and became the world record holder in the 100 metres, 200m and 4x100m relay in addition to his Olympic medal collection of eight golds.
He set times of 9.58 seconds and 19.19sec in the 100m and 200m in 2009.
Alongside his Jamaican teammates, Bolt helped to set a world record time of 36.84sec in the men’s 4x100m relay at the London 2012 Olympics.
In his final 100m outing, he won bronze at the London 2017 World Championships.
«WYLDE is on a journey to becoming one of the biggest brands in the fastest growing sport in the world,» Bolt said.
«In esports, like in track and field, it’s critical to have that competitive, winning mentality.
9.58 seconds
8 Olympic gold medals
1 esports organization
Anything is possible.
Welcome @usainbolt ??, the Chief of Inspiration #GOWYLDE pic.twitter.com/h9k53z28GK
«I look forward to working with the WYLDE leadership team to help our players to reach their potential, while also taking care of their physical and mental wellbeing.»
WYLDE was founded two years ago by former JP Morgan investment banker Steve Daly and David Cronin, the former President and chief executive of the American Ireland Funds and a founding shareholder of Irish technology company UMAS.
The company has teams competing in Rainbow Six Siege, Rocket League and the FIFA franchise having recruited professional players, academy competitors and content creators across 16 countries.
«Usain coming on board takes WYLDE to the next level,» co-founder Cronin said.
«With his vast competitive experience and Olympic-winning mentality, his guidance will be invaluable as we continue to build professional structures to support the development of our players.»
Due to esports’ growing popularity, the sport is predicted to attract one billion viewers by 2025, with esports competitions set to be staged as part of this year’s Asian Games in Hangzhou, and alongside this year’s Commonwealth Games in Birmingham.
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Eliott is a junior reporter with insidethegames.biz. He graduated from New Bucks University in 2020 where he studied multimedia sports journalism. He worked as a freelancer while he completed his NCTJ qualification, writing for publications such The Football Pink and Last Word On Football.
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For nearly 15 years now, insidethegames.biz has been at the forefront of reporting fearlessly on what happens in the Olympic Movement. As the first website not to be placed behind a paywall, we have made news about the International Olympic Committee, the Olympic and Paralympic Games, the Commonwealth Games and other major events more accessible than ever to everybody.
insidethegames.biz has established a global reputation for the excellence of its reporting and breadth of its coverage. For many of our readers from more than 200 countries and territories around the world the website is a vital part of their daily lives. The ping of our free daily email alert, sent every morning at 6.30am UK time 365 days a year, landing in their inbox, is as a familiar part of their day as their first cup of coffee.
Even during the worst times of the COVID-19 pandemic, insidethegames.biz maintained its high standard of reporting on all the news from around the globe on a daily basis. We were the first publication in the world to signal the threat that the Olympic Movement faced from the coronavirus and have provided unparalleled coverage of the pandemic since.
As the world begins to emerge from the COVID crisis, insidethegames.biz would like to invite you to help us on our journey by funding our independent journalism. Your vital support would mean we can continue to report so comprehensively on the Olympic Movement and the events that shape it. It would mean we can keep our website open for everyone. Last year, nearly 25 million people read insidethegames.biz, making us by far the biggest source of independent news on what is happening in world sport.
Every contribution, however big or small, will help maintain and improve our worldwide coverage in the year ahead. Our small and dedicated team were extremely busy last year covering the re-arranged Olympic and Paralympic Games in Tokyo, an unprecedented logistical challenge that stretched our tight resources to the limit.
2022 is not going to be any less busy, or less challenging. We have the Winter Olympic and Paralympic Games in Beijing, where we are sending a team of four reporters, the Commonwealth Games in Birmingham, the Summer World University and Asian Games in China, the World Games in Alabama and multiple World Championships. Plus, of course, there is the FIFA World Cup in Qatar.
Unlike many others, insidethegames.biz is available for everyone to read, regardless of what they can afford to pay. We do this because we believe that sport belongs to everybody, and everybody should be able to read information regardless of their financial situation. While others try to benefit financially from information, we are committed to sharing it with as many people as possible. The greater the number of people that can keep up to date with global events, and understand their impact, the more sport will be forced to be transparent.
Support insidethegames.biz for as little as £10 – it only takes a minute. If you can, please consider supporting us with a regular amount each month. Thank you.
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