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08:54 Tue 25 Jan 2022
DGTL Holdings looking to transform digital media, marketing and advertising software with Artificial Intelligence
The company said the 30-day campaign is focused on promoting brand awareness of the online sports betting brand services becoming live for active users across the state of New York
DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) said that subsidiary Hashoff LLC has launched a new social media content marketing campaign with a Nasdaq-listed esports and gaming company.
The New York-based company said the 30-day campaign is valued at approximately $200,000 and is focused on promoting brand awareness of the online sports betting brand services becoming live for active users across the state of New York.
It noted that the latest social media content campaign comes from Hashoff’s largest key account, a global leader in online software services with a current market capitalization above $30 billion. The company’s software allows active users to place bets on fantasy sports contests within the top major professional sports leagues around the world, it added.
“This latest social content marketing campaign is evidence of Hashoff’s expanding global business and the continued diversification of active key accounts within Hashoff’s growing client base,” DGTL said in a statement.
“This campaign reaffirms DGTL’s commitment to diversifying Hashoff’s active client mix as a long-term development strategy. In the first twelve months under DGTL management, Hashoff has diversified its active clients from three core active accounts to a current twelve active global brands and partners, spanning multiple sectors, across the North American, and APAC markets,” the company added.
On behalf of its client, DGTL said Hashoff has sourced top-ranked micro-influencers to build new brand awareness and to drive new active users to the client’s key online properties. Strategic content focuses on the new online sports betting licensing for the key account with New York State, with Hashoff’s freelance content publishers targeting new users in the metropolitan New York City area. The 30-day campaign was launched on Instagram, Tik Tok and Twitter, it added.
DGTL also updated investors on the proposed Plan of Arrangement to merge with Engagement Labs (TSX-V:EL), saying it remains on track.
It said all documentation has been provided to Engagement Labs (TSX-V:EL) and its shareholders and that Engagement Labs (TSX-V:EL) has published and delivered a joint information circular with DGTL in connection with its annual general and special meeting of the shareholders to be held on February 14, 2022, to approve, among other items, the proposed Plan of Arrangement.
DGTL confirmed that it has received condition exchange approval from the Toronto Venture stock exchange to consummate the Plan of Arrangement merger, based on the completion of corporate documentation and filings. It said more information will be made available post the completion of the shareholders meeting.
DGTL specializes in accelerating fully commercialized B2B enterprise-level SaaS companies, via a blend of unique capitalization structures. DGTL is actively building a portfolio of self-service software powered by Artificial Intelligence (AI) in the categories of social, mobile, gaming, and streaming.
As a wholly-owned subsidiary of DGTL, Hashoff owns an enterprise-level self-service CaaS (content-as-a-service) platform built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology.
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DGTL Holding Founder John Belfontaine joined Steve Darling from Proactive to chat about a number of key developments for the company including the fact they have had a renewal of a SaaS contract for their subsidiary Hashoff LLC with a Nasdaq Listed E-Sports company. Belfontaine also told…
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