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Crypto crash, Ukraine war, China lockdowns, and inflation are all blamed.
Asus is predicting a slowdown in the sales of its pre-built computers, as well as some of the key components it makes for the PC DIY market. DigiTimes reports that Asus co-CEO SY Hsu put some numbers to these predictions for Q2 2022; it expects desktop and laptop PC shipments to drop by 10% quarter-on-quarter, and motherboard and graphics cards by 10-15%. Both percentage figures represent the drops expected over the previous quarter.
The Asus-centric report from DigiTimes echoes some of the findings shared by Mercury Research, that we reported on earlier today. Dean McCarron from Mercury looked at the performance of the PC market quarter by quarter, and it was particularly illuminating to see analysis of PC industry decline with results divided between AMD and Intel camps. In brief, AMD was performing impressively by successfully riding the crashing wave, and in Q1 gained 27.7% market share, which was claimed to be a record high.
Moving back to the analysis of Asus’ situation. An expected 10% drop in PC shipments in Q2 2022 is not too bad as Mercury Research predicts a 30% decline in PC shipments for the industry as a whole.
In our report about PC shipments from last month, when we checked over data from Q1 2022, it was found that Asus was outperforming all its rivals. It looks like it will continue to do better than average, if we consider the statements reported via DigiTimes.
So, why is Asus predicting a 10% downturn in PC shipments in the current quarter? Picking through DigiTimes’ report it is stated that the pandemic easing and geopolitical factors (Ukraine war) are having a major impact on sales. Remember that the pandemic was a driver of strong sales for many quarters previously. We must also mention inflationary pressures and worries of a recession are slowing consumer electronics sales.
Asus made 66% of its revenue from PC desktop and laptop sales in Q1 2022. PC components bring in 33% of its revenue, with mobile phones accounting for just 1% of revenue. Asus will continue to launch new products through 2022 to maintain profitability. Interestingly, it also said that supplies of most chips are no longer in short supply. However, Asus still sees challenges in PMIC supplies, China lockdowns slowing some components, plus rising freight costs and congestion.
Mark Tyson is a Freelance News Writer at Tom’s Hardware US. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.
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