<a href="https://martechseries.com/" itemprop="url" rel="home"> <img id="site-logo" src="https://axxess.ar/wp-content/uploads/2022/03/MTS_1-1.png" alt="MarTech Series" data-bsrjs="https://axxess.ar/wp-content/uploads/2022/03/MTS_1-1.png" /> <span class="site-title">MarTech Series - Marketing Technology Insights</span> </a> <br><span style="font-weight: 400;">Agora, Inc.</span><span style="font-weight: 400;">, a pioneer and leading platform for real-time engagement APIs, today announced that it will be exhibiting at the 2022 </span><span style="font-weight: 400;">Game Developer Conference</span><span style="font-weight: 400;"> (GDC), the game industry’s premier event that brings together the game development community to exchange ideas, solve problems and shape the future of the industry. GDC – which will have more than 25,000 participants – takes place from March 21-25, both virtually and in-person in San Francisco, CA.</span><br><b><i>Marketing Technology News: </i></b><a href="https://martechseries.com/analytics/truecaller-reaches-250-million-daily-active-users-globally/"><b><i>Truecaller Reaches 250 Million Daily Active Users Globally</i></b></a><br><span style="font-weight: 400;">To showcase the value in real-time audio and video technology, Agora will host two virtual speaker sessions. For the first, titled </span><i><span style="font-weight: 400;">Increase Engagement Stickiness and Revenue Opportunities with Real Time Voice and Video</span></i><b>, </b><span style="font-weight: 400;">Ben Weekes, Senior Architect and Principal Engineer for Agora, will explore how embedding real-time voice and video into games can boost engagement, growth and revenue opportunities. Ben will also demonstrate how to easily integrate the highest-quality spatial audio and live video into a 3D gaming engine. The session is Friday, March 25 at 1:30 PM PT.</span><br><span style="font-weight: 400;">“Agora to Showcase Live Audio and Video Technology For Gaming at Gamer Developer Conference 2022”</span><br><span style="font-weight: 400;">“Games with real-time voice and video are more intriguing to users because they feel more real,” said Weekes. “Developers who learn how to add live audio and video technology will have a greater advantage as we continue to meet the demand for more real-life virtual gaming experiences.”</span><br><span style="font-weight: 400;">For the second virtual session, titled </span><i><span style="font-weight: 400;">The Magic that Makes the Metaverse Feel Real</span></i><span style="font-weight: 400;">, Hermes Frangoudis, Director of Developer Relations for Agora, will explore the evolution of virtual interactions, discuss the requirements for real-time digital engagement in virtual worlds and how networking technology has evolved to meet these demands. The session will take a deep dive beyond the hype and examine real-world examples to understand how edge computing and real-time networks are the magic that powers the metaverse. The session is Friday, March 25 at 2:30 PM PT.</span><br><b><i>Marketing Technology News: </i></b><a href="https://martechseries.com/mts-insights/interviews/martech-interview-with-eugene-becker-general-manager-and-executive-president-of-global-data-and-identity-products-at-acxiom/"><b><i>MarTech Interview with Eugene Becker, General Manager and Executive President of Global Data and…</i></b></a><br><span style="font-weight: 400;">“Developers are faced with a unique opportunity, and challenges too, as we look more closely at the metaverse concept and what it means for the future of digital engagement,” said Frangoudis. “At Agora, we’re democratizing the metaverse for smaller developers by arming them with easy-to-embed APIs, expansive SDKs and the most reliable, low-latency network solution. We can’t simply think about the metaverse without thinking of how we plan to scale connectivity globally as we continue to meet the demand.”</span><br><span style="font-weight: 400;">In addition to the virtual speaker sessions, Agora will showcase in-booth demos featuring live video and audio technology capabilities, including the following:</span><br><span style="font-weight: 400;">Agora’s GDC exhibition will help developers with two key challenges: how to increase connectivity and user engagement globally as we progress the development of the metaverse and digital connectivity, as well as how useful real-time audio and video technology is for increasing engagement and revenue.</span><br><b><i>Marketing Technology News: </i></b><a href="https://martechseries.com/analytics/data-management-platforms/privacy-and-regulations/wolverhampton-wanderers-football-club-selects-arctic-wolf-as-security-operations-partner/"><b><i>Wolverhampton Wanderers Football Club Selects Arctic Wolf as…</i></b></a><br>PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. 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