A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.
Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
Jeff Minsky
Despite years of data showing the global, scalable reach of gaming as an advertising medium, it remains a tertiary option in the marketing and advertising world that is often overlooked by media strategists. That is a huge miss, especially as the media industry begins to turn its eyes away from pure eyeballs to scalable attention. Gaming has both. Fortunately, the recent 4A’s Decision Conference included a session to help better educate the industry on the opportunities in gaming, and the keynote speaker was literally as excited as kid in a candy (crush) store.
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Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That’s Not All … columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more
Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.
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A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.
Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
