<a href="https://aithority.com/" itemprop="url" rel="home"> <img id="site-logo" src="https://axxess.ar/wp-content/uploads/2022/03/AIT_1-1.png" alt="AiThority" data-bsrjs="https://axxess.ar/wp-content/uploads/2022/03/AIT_1-1.png" /> <span class="site-title">AiThority - Artificial Intelligence | News | Insights | AiThority</span> </a> <br>Zilliqa, a high-performance, high-security, and low fee layer-1 blockchain protocol has recently onboarded three new esports and gaming partners – Indonesian-based RRQ, <span class="xn-location">Spain</span>-based MAD Lions, and <span class="xn-location">Sweden’s</span> Ninjas in Pyjamas. Zilliqa is quickly emerging as the blockchain-of-choice for the esports industry, which is expected to reach a global valuation of about <span class="xn-money">$1.8 billion</span> by 2022.<br>As their official blockchain partner, Zilliqa will be working closely with these entities to unlock and implement Web3-powered solutions – including tokenisation, NFTs and metaverse activations. Zilliqa will power tokens and create new environments that give esports fans easy access to play-to-earn games, promotional incentives, launch events, digital assets, autographs, viewing parties, giveaways, and more.<br>“Being associated with the top, most-watched esports entities in the world is an honour. With millions of followers worldwide and a passionate fan culture, the creation of borderless gaming communities is inevitable. Thanks to AR and VR-powered technology, we’ve created possibilities for gamers, influencers and fans to engage, earn and entertain as crypto and gaming join forces,” says <a href="https://www.linkedin.com/in/ben-livshits/">Dr. <span class="xn-person">Ben Livshits</span></a>, CEO, Zilliqa. “This is not just a strategy but an exciting move for us. Why? Because it is a solid use case that clearly shows adoption is accelerating, and that blockchain is moving from the fringes of traditional finance to the centre of our lives.”<br><strong>Recommended AI News: </strong><a href="https://aithority.com/technology/analytics/talkwalker-reveals-how-brands-can-leverage-consumer-intelligence-to-shape-tomorrow-for-growth/">Talkwalker Reveals How Brands Can Leverage Consumer Intelligence to ‘Shape Tomorrow’ for Growth</a><br>Fans can expect to see Zilliqa branding on team jerseys, content creator hoodies, and integrated marketing campaigns. Zilliqa’s upcoming creator-focused NFT marketplace and Web3 and XR-powered Metapolis will add further experiential layers creating new types of fan engagement opportunities.<br>Committed to building products for the esports and gaming sector, Zilliqa has appointed a new Head of Sports and Gaming, <span class="xn-person">Tom Fleetham</span>. Tom comes to the blockchain world from Fortune-500 tech giant IBM, where he was Sports and Entertainment Lead, and will help Zilliqa scale up such partnerships in the next phase of its growth.<br> <a href="https://aithority.com/hot-startups/daily-ai-roundup-biggest-machine-learning-robotic-and-automation-updates-march-23/" class="post-url post-title"> Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates – March 23 </a> <br> <a href="https://aithority.com/technology/native-and-programmatic-advertising/anzu-and-oracle-moat-enable-first-to-market-viewability-measurement-for-in-game-ads/" class="post-url post-title"> Anzu and Oracle Moat Enable First-To-Market Viewability Measurement For In-Game Ads </a> <br> <a href="https://aithority.com/technology/analytics/beyondhq-builds-customer-momentum-as-the-need-for-flexible-workforce-models-gains-acceptance-among-leading-corporations/" class="post-url post-title"> BeyondHQ Builds Customer Momentum as the Need for Flexible Workforce Models Gains Acceptance Among Leading Corporations </a> <br>“Our esports partners provide us with access to huge audiences of highly engaged, tech-savvy fans. We’re excited by the prospect of building web3 experiences for these fans, and enable new ways to engage with and support the players and teams they’re passionate about,” says <a href="https://www.linkedin.com/in/tom-fleetham-34579122/"><span class="xn-person">Tom Fleetham</span></a>, Head of Gaming and Sports, Zilliqa. “I firmly believe that gaming will be the sector that drives the next exponential growth in blockchain users. These types of partnerships can accelerate that adoption.”<br><strong>Recommended AI News: </strong><a href="https://aithority.com/technology/analytics/qrvey-ranked-among-top-embedded-business-intelligence-vendors-by-dresner-advisory-services/">Qrvey Ranked Among Top Embedded Business Intelligence Vendors by Dresner Advisory Services</a><br>Each of these partnerships brings a large and loyal following with an estimated combined social following of 11.8 million followers across the brands-owned channels and amassed over 100 million hours watched in 2021. MAD Lions, owned by Overactive Media, regularly work with two of the biggest Youtube stars in the world, Willyrex and Vegetta777, who have a combined total of 110 million followers. Some of the top gamers working with Ninja in Pyjamas, DEV1CE,Muzi,Ollelito, will engage millions of fans and help integrate blockchain technology into the mainstream market.<br>“There’s no better way to reach today’s generation of fans than at the intersection of gaming, music, sports, and lifestyle; much of which is happening in a digital space,” says <span class="xn-person">Jorge Schnura</span>, Vice-President, Strategy at OverActive Media. “Our recently announced partnership with Zilliqa is a key step towards unlocking a new dimension of entertainment and accessing untapped audiences in the metaverse. Their technical expertise combined with their commitment to sustainability gave us the confidence to collaborate over a multi-year term.”<br>Zilliqa’s blockchain protocol helps people connect, engage, and transact in the digital world. Its sharding protocol, combined with its secure-by-design language, Scilla is able to process high-volume transactions rapidly. Zilliqa recently implemented an eco-friendly token standard (<span id="spanHghlt4528">ZRC6</span>) to uplift the quality of NFTs and digital assets being created at affordable costs.<br><strong>Recommended AI News: </strong><a href="https://aithority.com/technology/analytics/new-ai-powered-beauty-ecommerce-intelligence-tool-from-mintel-is-the-smartest-way-for-brands-to-understand-digital-commerce/">New AI-Powered Beauty eCommerce Intelligence Tool From Mintel Is the Smartest Way for Brands to Understand Digital Commerce</a><br><b>[To share your insights with us, please write to </b><a tabindex="-1" href="mailto:sghosh@martechseries.com" target="_blank" rel="noopener noreferrer"><b>sghosh@martechseries.com</b></a><b>]</b><br>AIT News Desk is a trained group of web journalists and reporters who collect news from all over the technology landscape. The technical space includes advanced technologies related to AI, ML, ITops, Cloud Security, Privacy and Security, Cyberthreat intelligence, Space, Big data and Analytics, Blockchain and Crypto.<br /> To connect, please write to AiT Analyst at news@martechseries.com.<br><i class="fa fa-arrow-left"></i> Prev Post <br><a href="https://aithority.com/technology/education-and-research/viewsonic-showcases-its-latest-ai-solution-at-bett-to-elevate-students-engagement-and-wellness-in-classrooms/" rel="prev">ViewSonic Showcases its latest AI Solution at BETT to Elevate Students’ Engagement and Wellness in Classrooms</a><br>Next Post <i class="fa fa-arrow-right"></i><br><a href="https://aithority.com/technology/blockchain/cypher-capital-launches-usd100-million-blockchain-fund/" rel="next">Cypher Capital Launches USD100 Million Blockchain Fund</a><br> <a class="post-url" href="https://aithority.com/hot-startups/daily-ai-roundup-biggest-machine-learning-robotic-and-automation-updates-march-23/" title="Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates – March 23"> <span class="post-title"> Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates – March 23 </span> </a> <br> <a class="post-url" href="https://aithority.com/technology/native-and-programmatic-advertising/anzu-and-oracle-moat-enable-first-to-market-viewability-measurement-for-in-game-ads/" title="Anzu and Oracle Moat Enable First-To-Market Viewability Measurement For In-Game Ads"> <span class="post-title"> Anzu and Oracle Moat Enable First-To-Market Viewability Measurement For In-Game Ads </span> </a> <br> <a class="post-url" href="https://aithority.com/technology/analytics/beyondhq-builds-customer-momentum-as-the-need-for-flexible-workforce-models-gains-acceptance-among-leading-corporations/" title="BeyondHQ Builds Customer Momentum as the Need for Flexible Workforce Models Gains Acceptance Among Leading Corporations"> <span class="post-title"> BeyondHQ Builds Customer Momentum as the Need for Flexible Workforce Models Gains… </span> </a> <br> <a class="post-url" href="https://aithority.com/technology/native-and-programmatic-advertising/center-city-listings-brings-online-and-streaming-tv-advertising-to-agents-with-adwerx-advertising-automation/" title="Center City Listings Brings Online and Streaming TV Advertising to Agents with Adwerx Advertising Automation"> <span class="post-title"> Center City Listings Brings Online and Streaming TV Advertising to Agents with Adwerx… </span> </a> <br> Comments are closed. <br> <a href="https://aithority.com/category/technology/blockchain/nft/" class="main-link"> <span class="h-text main-term-138656"> NFT </span> </a> <br> <a href="https://aithority.com/technology/blockchain/nft/vancouver-based-nft-partners-with-time-studios-becomes-the-first-canadian-collection-to-be-featured-in-original-childrens-series/" class="post-title post-url"> Vancouver-Based NFT Partners with TIME Studios, Becomes the First Canadian… </a> <br> <a href="https://aithority.com/technology/blockchain/allied-esports-introduces-nft-collection-epicbeast/" class="post-url post-title"> Allied Esports Introduces NFT Collection EPICBEAST </a> <br> <a href="https://aithority.com/technology/blockchain/nft/dreamsters-series-of-innovations-unfolds-its-magnificence-to-empower-nfts/" class="post-url post-title"> Dreamster’s Series of Innovations Unfolds its Magnificence to… </a> <br> <a href="https://aithority.com/technology/blockchain/nft/ae-studio-creates-first-nft-collection-for-south-china-morning-post-on-flow/" class="post-url post-title"> AE Studio Creates First NFT Collection for South China Morning Post on… </a> <br> AiThority.com covers AI technology news, editorial insights and digital marketing trends from around the globe. 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