5 days ago
While winning gaming tournaments will always be the main objective for esports brands, original content creation has evolved into an important factor in cultivating an audience in the growing industry.
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Rafael Canton is Adweek’s breaking news reporter for brand marketing.
Miller Lite and Complexity Gaming Expand Partnership to Merchandise, Diverse Players Series
By Rafael Canton
Esports Brands Reevaluate Relationships With Russian Entities
By Rafael Canton
Sony Buys Bungie for $3.6 Billion as Gaming Arms Race Heats Up
By Rafael Canton
Pokémon Catches Absurdity and Nostalgia in Reality TV-Inspired Social Ad Campaign
By Rafael Canton
Organize and Leverage Your Measurement Toolbox
Connected TV Enables Effective Audience-First Advertising
Maximize the Value of First-Party Data for Today and Tomorrow
Subscriber Onboarding and Engagement Done Right
Stop Talking at Consumers and Start Listening to Them
By Tim Glomb, VP Content and Data, Cheetah Digital
The Power of the U.S. Hispanic Consumer
By TelevisaUnivision
A Bright Future Awaits TV Advertisers That Put Consumers First
By Scott Schiller, Global Chief Commercial Officer, ENGINE
Making an Impact With Contextual Advertising
By Stuart Feil
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
