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The United States Esports Academy (USEA) and Challenger Sports have signed a strategic partnership agreement to help support the development of esports in America.
The deal will see USEA provide coaching programmes to players in schools, universities, and community groups across the country, with an initial focus on Georgia and Kansas.
The Academy then plans to expand throughout the nation from next month onwards.
«We are delighted to partner with Challenger Sports as an esteemed and well-respected company that has been so successful for over thirty years in North America,» said Johan Van Breda, co-founder and chief executive of USEA.
«Our philosophies and values are very much aligned as was undoubtedly clear from the first discussions.
«We believe that organizations and aspiring esports athletes require high-quality coaching programs to be sustainable for the students to truly reach their potential.
«USEA has a unique approach to esports coaching by combining factors of traditional LTAD coaching philosophies with modern esports coaching techniques.
«The United States Esports Academy will align with challenger’s nationwide sales and marketing to ensure communities, schools, and universities can get the necessary support and services.»
USEA aims to offer coaching in more than 16 video games, with four to six titles to be offered from the start.
Challenger Sports plans to provide esports kits and apparel for players, teams and tournaments as part of the agreement.
«We are very excited to have US Esports Academy as part of the of Challenger Family,» said director of Challenger Sports, Alan Jones.
«USEA is an extremely innovative concept and provides that gap in the market that is vital to creating a wider and deeper esports and gaming ecosystem that is both structured and aligned to the Challenger Philosophy.
«Esports is a rapidly growing market that this partnership can add tremendous value to the development of gamers through quality coaching programs nationwide.
«Challenger Sports have been at the forefront of youth sports education for three decades, providing solutions to soccer communities across the USA and Canada.
«We look forward to utilizing our national footprint to help develop esports with the expert guidance of USEA.»
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Owen Lloyd is a junior reporter at insidethegames.biz, having joined the team in 2021. Lloyd has previously worked with Badminton England at the All England Open Badminton Championships, covered the 2019 General Election and hosted a radio show on local station Voice FM. He graduated from Solent University in 2021 with a 2:1 in sports journalism, where his final project examined diversity in rowing.
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For nearly 15 years now, insidethegames.biz has been at the forefront of reporting fearlessly on what happens in the Olympic Movement. As the first website not to be placed behind a paywall, we have made news about the International Olympic Committee, the Olympic and Paralympic Games, the Commonwealth Games and other major events more accessible than ever to everybody.
insidethegames.biz has established a global reputation for the excellence of its reporting and breadth of its coverage. For many of our readers from more than 200 countries and territories around the world the website is a vital part of their daily lives. The ping of our free daily email alert, sent every morning at 6.30am UK time 365 days a year, landing in their inbox, is as a familiar part of their day as their first cup of coffee.
Even during the worst times of the COVID-19 pandemic, insidethegames.biz maintained its high standard of reporting on all the news from around the globe on a daily basis. We were the first publication in the world to signal the threat that the Olympic Movement faced from the coronavirus and have provided unparalleled coverage of the pandemic since.
As the world begins to emerge from the COVID crisis, insidethegames.biz would like to invite you to help us on our journey by funding our independent journalism. Your vital support would mean we can continue to report so comprehensively on the Olympic Movement and the events that shape it. It would mean we can keep our website open for everyone. Last year, nearly 25 million people read insidethegames.biz, making us by far the biggest source of independent news on what is happening in world sport.
Every contribution, however big or small, will help maintain and improve our worldwide coverage in the year ahead. Our small and dedicated team were extremely busy last year covering the re-arranged Olympic and Paralympic Games in Tokyo, an unprecedented logistical challenge that stretched our tight resources to the limit.
2022 is not going to be any less busy, or less challenging. We have the Winter Olympic and Paralympic Games in Beijing, where we are sending a team of four reporters, the Commonwealth Games in Birmingham, the Summer World University and Asian Games in China, the World Games in Alabama and multiple World Championships. Plus, of course, there is the FIFA World Cup in Qatar.
Unlike many others, insidethegames.biz is available for everyone to read, regardless of what they can afford to pay. We do this because we believe that sport belongs to everybody, and everybody should be able to read information regardless of their financial situation. While others try to benefit financially from information, we are committed to sharing it with as many people as possible. The greater the number of people that can keep up to date with global events, and understand their impact, the more sport will be forced to be transparent.
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