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PointsBet, the well-known sports betting operator based out of Sydney will soon be offering their services to residents of the state of Pennsylvania. This comes in light of the fact that PointsBet was recently awarded sports betting and gaming licenses to operate within the state after they struck a partnership with Penn National Gaming.
Johnny Atiken is currently serving as the USA CEO of PointsBet and he expressed his enthusiasm regarding the issuance of the licenses in a recent statement that he made. Atiken said that PointsBet was thrilled to be just inches away from officially launching their market-leading sports betting services to punters across Pennsylvania while working hand-in-hand with Penn National Gaming. He further spoke about how Pennsylvania is one of the five biggest markets in the US for sports betting and this was further reason to justify the excitement within the company. Everyone at PointsBet, he said, was excited to enter the profitable Pennsylvania market. He further remarked that the support PointsBet has received from the state of Pennsylvania and the hard-working staff of the Gaming Control Board is very much appreciated by the Australian sports betting operator.
PointsBet will be looking to take over as the major sportsbook for sports fans across Pennsylvania by offering the foremost sports betting features in the market and pairing it with real-money online casino gaming options such as slots, roulette, blackjack, etc.
The legalization of sports betting, especially the online kind, has been a contentious subject across the US. However, slowly but surely, states are regulating and legalizing online sports betting because of the sheer demand and also considering how much tax revenue is estimated to be generated from the legalization. Despite the various restrictions and bureaucracy involved in gaining licenses, sports betting is no doubt a lucrative step in the right direction with great potential to further strengthen the US economy.
The official sports betting partner of Comcast-owned media group NBC Sports is PointsBet, the partnership is currently three years running. This deal, according to the operator, will be crucial to the company’s success in Pennsylvania.
Thanks to the five-year deal, PointsBet has become the one and only provider of all thing sports betting across NBCs sports vertical and digital platforms, including NBCSN, Golf Channel, Peacock, NBCUniversal’s streaming service, and NBC Sports Podcasts. So, whenever you read or hear about sports betting odds or trends anywhere across the NBC Sports network, you know that it is data coming from PointsBet.
Like Atiken, PointsBet USA Chief Marketing Officer Kyle Christensen did not shy away from expressing his excitement over the future of online sports betting and gaming in Pennsylvania. He also remarked about how NBC Philadelphia is a pivotal part of the NBC sports portfolio. Christensen said that this will be of paramount importance in reaching out to new patrons and establishing a brand image within the now opened up Pennsylvania market. Christensen and his team are going to continue working on the branding and story of PointsBet to make sure it reaches potential Pennsylvania based customers. He said that PointsBet is keen to demonstrate to punters in the state why PointsBet is a league above the rest.
PointsBet is evidently scaling up across various verticals. In other recent news, PointsBet shook hands with the National Football League just the previous summer and it also appointed Eric Lee as the vide president of diversity, equity and inclusion just weeks ago.
Pennsylvania is one of the top five betting markets in the United States, so it’s no wonder that PointsBet wants to be a part of it. To be honest, the sportsbook is a trifle late to the party, since major companies like BetBMG, Caesars, and DraftKings have already been working the PA market for over a year now. According to the State Gaming Control Board, the Australian bookmaker will be the 14th gaming firm to acquire a license.
On January 19th, the Pennsylvania GCB had its annual meeting. That’s when the decision was made to enable PointsBet to open shop in the state. The specific date of release has not yet been revealed since, unsurprisingly, the operator still needs to get their ducks in a row before they can open. There are a few things that they will need to tinker with specifically to cater to the Pennsylvania market and to ensure they are in accordance with various PA sports betting regulatory restrictions, such as:
Going by how PointsBet have operated in new markets before, we expect to see them bombard Pennsylvania based sports bettors and online casino enthusiasts with a number of lucrative bonuses and promotional campaigns in order to capture market share. PointsBet is known for offering insurance bonuses, cashbacks, exclusive VIP program, parlay boosters, odds boosters and a welcome bonus for new sign ups which we estimate will be free bet bonuses worth anywhere between $500 – $2000 as seen in other US states where their services are offered.
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