HSBC to help esports players and fans with financial wellness via One Esports partnership – The Drum

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Separately, One Esports’ analytics and insights team will share the South East Asia esports community’s preferences and behavior’s related to financial services with HSBC.<br>“We are hugely excited to partner with One Esports and work together to help gamers, fans, and teams with their in-game and real-life financial fitness,” said Jonathan Castleman, global head of brand and brand partnerships at HSBC. <br>“Our wider partnership with One Esports will help us to learn about an industry that is growing fast, and that is increasingly important to many of our existing and future customers.”<br>Carlos Alimurung, the chief executive of One Esports, added: "One Esports is thrilled to unveil its partnership with global financial services giant HSBC. Esports has already achieved huge growth, and its potential continues to soar. HSBC has a proven track-record of helping individuals and businesses unlock opportunities, and this partnership can help us all reach new heights."<br><span class="article__tagline">This article is about: </span> <span class="article__tags"><a href=http://www.thedrum.com/location/singapore class="js-ga_event_click" data-event-value="0" data-event-label="Tag">Singapore</a>, <a href=http://www.thedrum.com/topics/brand-strategy class="js-ga_event_click" data-event-value="1" data-event-label="Tag">Brand Strategy</a>, <a href=http://www.thedrum.com/topics/hsbc class="js-ga_event_click" data-event-value="2" data-event-label="Tag">HSBC</a>, <a href=http://www.thedrum.com/topics/esports class="js-ga_event_click" data-event-value="3" data-event-label="Tag">Esports</a>, <a href=http://www.thedrum.com/topics/gaming class="js-ga_event_click" data-event-value="4" data-event-label="Tag">Gaming</a>, <a href=http://www.thedrum.com/topics/future-media class="js-ga_event_click" data-event-value="5" data-event-label="Tag">Future Of Media</a>, <a href=http://www.thedrum.com/topics/brand-purpose class="js-ga_event_click" data-event-value="6" data-event-label="Tag">Brand Purpose</a>, <a href=http://www.thedrum.com/topics/social-media class="js-ga_event_click" data-event-value="7" data-event-label="Tag">Social Media</a>, <a href=http://www.thedrum.com/marketing class="js-ga_event_click" data-event-value="8" data-event-label="Tag">Modern Marketing</a>, <a href=http://www.thedrum.com/brand class="js-ga_event_click" data-event-value="10" data-event-label="Tag">Brand</a></span><br>             Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.         <br>                 Join hundreds of thousands of marketers in signing up for The Drum’s email briefings. 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