11 hours ago
With interactive entertainment core to what today’s consumers turn to for fun, mobile games offer brands what is most scarce in a fragmented media environment: attention. Marketers from Zynga and e.l.f. Beauty joined Adweek’s Elevate: Mobile Gaming event to talk about how they drove KPIs by leveraging the interactivity of mobile games.
Alexandra Carter is a freelance writer for Adweek.
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