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Gaming Americas Weekly Roundup – March 14-20
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British esports organisation Guild Esports has entered into a two-year partnership with gaming equipment manufacturer Razer. As part of the agreement, the brand will become the organisation’s official gaming chair partner.
The total contract value, which is confidential, is 80% payable in cash over two years and the balance is payable as value in kind, for which Razer will be providing state-of-the-art gaming chairs for Guild’s professional players and content creators globally, along with gaming chairs for the Guild Academy and Guild’s headquarters, which will open in London’s Shoreditch later this year.
The deal grants Razer marketing rights and exposure across Guild’s facilities including its planned 9831 sq ft HQ, as well as the Company’s social and digital content featuring its professional players and content creators.
Guild and Razer are both committed to high quality esports entertainment and supporting esports communities. Razer is behind one of the world’s largest gamer-focused ecosystems of hardware, software and services and created the widely-followed global tournament series, Razer Invitational, making it a strong partner for Guild.
Kal Hourd, Chief Executive of Guild Esports, said: “We’re delighted to be partnering with Razer, a leading brand that has built a global audience and has been a staple in the esports community for many years. With a shared vision of growth and providing value to our community, we very much look forward to our partnership with Razer.
“This is the fifth brand to sign with Guild, and this demonstrates the quality of partners we continue to attract because of our fan-focussed strategy, team performances and relationship with a fast-growing, young, and passionate audience.”
Flo Gutierrez, Global Esports Director at Razer, said: “Guild has established a strong presence in the esports world with great teams and a distinctive audience. Together, we are going all out in ensuring fun-packed and memorable experiences to gamers and esports followers alike.
“With our ergonomic chairs, we’ve literally got Guild’s back in achieving greater success, as well as further strengthening our brand among Guild’s growing international fanbase.”
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Trialing a BIG OMEN Academy player for the first time, BIG would like to welcome Karim “Krimbo” Moussa to their main CS:GO team!
A household name in our BIG OMEN Academy project, Karim has shown excellence over multiple iterations of the team, most recently acting as the in-game leader and team captain. Under his lead, the BIG OMEN Academy finished in a strong second place in season three of the WePlay Academy League, and secured some notable scalps from international teams in various online leagues.
His fantastic development as a player over the years is one of the many reasons why he is the first BIG OMEN Academy talent to be trialed by the main roster, also marking an important milestone in BIG’s talent development efforts. In turn, Nils “k1to” Gruhne will be moving to the academy roster where he will try to prove himself and work on his comeback to the main roster.
Reworking the roster at the start of 2022 with increased resources, BIG’s academy project built together with OMEN will continue to be one of BIG’s most important projects. The aim of the initiative is to develop an in-house talent pool that guarantees the competitive longevity of BIG’s CS:GO department. The BIG OMEN Academy has already produced some of German Counter-Strike’s future stars, and is considered as one of the best German teams right after BIG’s main roster.
Statement Roman “Roman R.” Reinhardt, Head of CS:GO
“I am delighted to announce that Karim “Krimbo” Moussa is the first player to be trialed by the main CS:GO team from our BIG OMEN Academy project. Karim has shown his capacities in multiple iterations of the academy lineup, and has proved that he deserves the chance. The change means that Nils “k1to” Gruhne will move to the BIG OMEN Academy team for now and will support the further development of our talents there.
Statement Karim “Krimbo” Moussa
“I was very excited when I heard the team wanted to play the Major qualifiers with me, and now very happy that I am being trialed by the team. I have big shoes to fill, but I am confident especially after successfully qualifying for the EU RMR. Thank you for all of the support and of course best of luck to my BIG OMEN Academy teammates moving forward!”
Statement Alphan Özbaltaci, Gaming Marketing Manager DE,AT HP
“It is a pleasure to see a young talent from our BIG.OMEN Academy Team flourish to a pro esports player. I congratulate Karim “Krimbo” Moussa for his achievement and wish him a successful career with Team BIG.”
Published
on
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British esports organisation Guild Esports has entered into a two-year partnership with gaming equipment manufacturer Razer. As part of the agreement, the brand will become the organisation’s official gaming chair partner.
The total contract value, which is confidential, is 80% payable in cash over two years and the balance is payable as value in kind, for which Razer will be providing state-of-the-art gaming chairs for Guild’s professional players and content creators globally, along with gaming chairs for the Guild Academy and Guild’s headquarters, which will open in London’s Shoreditch later this year.
The deal grants Razer marketing rights and exposure across Guild’s facilities including its planned 9831 sq ft HQ, as well as the Company’s social and digital content featuring its professional players and content creators.
Guild and Razer are both committed to high quality esports entertainment and supporting esports communities. Razer is behind one of the world’s largest gamer-focused ecosystems of hardware, software and services and created the widely-followed global tournament series, Razer Invitational, making it a strong partner for Guild.
Kal Hourd, Chief Executive of Guild Esports, said: “We’re delighted to be partnering with Razer, a leading brand that has built a global audience and has been a staple in the esports community for many years. With a shared vision of growth and providing value to our community, we very much look forward to our partnership with Razer.
“This is the fifth brand to sign with Guild, and this demonstrates the quality of partners we continue to attract because of our fan-focussed strategy, team performances and relationship with a fast-growing, young, and passionate audience.”
Flo Gutierrez, Global Esports Director at Razer, said: “Guild has established a strong presence in the esports world with great teams and a distinctive audience. Together, we are going all out in ensuring fun-packed and memorable experiences to gamers and esports followers alike.
“With our ergonomic chairs, we’ve literally got Guild’s back in achieving greater success, as well as further strengthening our brand among Guild’s growing international fanbase.”
Published
on
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Polish esports company Fantasyexpo has announced the launch of GAM3RS_X, a separate brand that will join the Fantasyexpo group.
The new brand is part of a restructuring effort made by Fantasyexpo as the company aims to separate its esports and gaming efforts. Both Fantasyexpo and GAM3RS_X will continue to operate in Poland and Europe.
One of the first projects for GAM3RS_X will be the broadcast of the CS:GO – PGL Major Antwerp later this year. The company will cover the tournament in eight countries: Poland, Lithuania, Latvia, Czech Republic, Slovakia, Estonia, Bulgaria and Romania.
Moreover, GAM3RS_X announced upcoming League of Legends tournaments and hinted at a League of Legends LAN in the future.
Karolina Diakowska, Managing Director of GAM3RS_X, said: “Gaming and esports, both in the world and in Poland, has an increasingly strong position, therefore many companies see great marketing potential in this area.
“Years of experience and knowledge of the industry have led us to create GAM3RS_X, thanks to which we are able to provide brands with professional and innovative solutions in the area of digital competition, crossing the real world with the virtual one.”
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