L.A.-based Swift Media Entertainment, parent company for esports organization TSM, has brought on MATTHEW BOYD and CHRIS INSOLERA as the company continues a recent string of exec hires. Boyd will serve as Head of Research & Insights, while Insolera becomes VP/Sales. Both will report to Senior VP/Sales NED WATKINS. Boyd joins following a five-year stint at Nielsen, most recently serving as Head of Esports & Games. Based in L.A., he will now oversee all research and data initiatives for both TSM and Blitz, the Swift-owned video game coaching app. Insolera will be based in N.Y. and lead TSM’s internal sales team. He previously worked in partnerships for BSE Global and before that worked for eight years in multiple sales and leadership roles with the Yankees. Earlier this month, Swift brought on new CFO WOO KIM. In January, the company hired DOMINIC KALLAS as VP/Esports for TSM. Swift did not use a search firm.
MLB continues its negotiating road to nowhere, NBA ratings are back to ’20 levels and NASCAR hauls impressive sponsor roster into Daytona.
I Factor presented by Allied Sports features an interview with longtime ESPN executive Carol Stiff, who left the network last year to launch her own company, Stiff Sports Media Consulting. Stiff spent 31 years at ESPN, joining the network to work on its tenth anniversary celebration, then rising through the ranks to become one of the most well-liked and influential executives in the company. During her interview with SBJ’s John Ourand, she talks about getting her start in the industry as a field hockey coach, adopting Tennessee’s legendary Pat Summitt as a mentor, and working to give women’s sports more prominence on ESPN telecasts. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.
Shareable URL copied to clipboard!
https://www.sportsbusinessjournal.com/Daily/Issues/2022/02/18/People-and-Pop-Culture/Swift.aspx
Sorry, something went wrong with the copy but here is the link for you.
https://www.sportsbusinessjournal.com/Daily/Issues/2022/02/18/People-and-Pop-Culture/Swift.aspx
Register for a free SBJ account to unlock one extra article per month.
© 2022 Leaders Group. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.
© 2022 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.
Already a subscriber? Click below to sign in.
Upgrade your subscription to get all the news you need:
Adding SBJ weekly content will give you the comprehensive view of sports business with:
Already a subscriber? Click below to sign in.
Upgrade your subscription to get all the news you need:
Adding SBJ daily content will give you the comprehensive view of sports business with:
