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South Florida-based Misfits Gaming Group has entered a commercial partnership with sports marketing agency Sportfive aimed at boosting revenue and business development.
Sportfive have been named as Misfits’ exclusive global commercial sales agency, working with the company’s esports teams across the United States and Europe.
It is hoped that this will enable the commercial development of its teams in the League of Legends European Championship and Rocket League, as well as the Florida-based franchises competing in the Call of Duty and Overwatch League.
The marketing agency will also search for brand partners for Misfits’ Minecraft creators Ranboo and Tubbo.
Misfits’ chief revenue officer Lagen Nash is confident that the partnership will enhance the Gaming Group’s commercial performance.
«We are thrilled to partner with Sportfive to elevate our commercial outreach across all properties at Misfits Gaming Group,» Nash said.
«Sportfive is a powerhouse in the sports and gaming industries, and they will help us to identify the best partnerships for us as we continue to grow as an organisation through our existing League of Legends, Call of Duty, Overwatch, and Rocket League teams as well as our Minecraft creators and new additions throughout the year.»
Since launching a global esports unit in August 2020, Sportfive has entered partnerships with esports teams including the London-based Fnatic, and it was credited with delivering more than $50 million (£37 million/€44 million) in partnership revenue to the industry last year.
Its head of esports and gaming for the Americas Ryan Polun is looking forward to beginning its work with Misfits.
«Misfits is a very impressive organisation with strong cross-border reach, making this an exciting partnership for us,» Polun said.
«We see a tremendous amount of commercial potential for them as a property and feel that their investment in Minecraft makes for an even more intriguing value proposition globally.»
Misfits is partially owned by National Basketball Association sides Miami Heat and Orlando Magic, National Football League team Cleveland Browns and Major League Soccer outfit Columbus Crew through Haslam Sports Group.
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Patrick Burke is a junior reporter at insidethegames.biz, having joined the team in 2021. He started out as the programme editor for local non-league football club Cammell Laird 1907 in 2014 at the age of 15, and went on to serve as the club’s media officer for six years, all on a voluntary basis. He studied history at the University of Sheffield from 2017, graduating with a first-class honours degree in 2020 where his dissertation was on the People’s Olympiad in Barcelona in 1936. Whilst at Sheffield, Burke was sports editor and then deputy editor of Forge Press, one of the United Kingdom’s leading student newspapers. Burke spent a summer studying at Waseda University in Tokyo in 2018, and during sixth form travelled to Sierra Leone on an immersion retreat as well as the UN Human Rights Council in Geneva.
Valieva tops scoring at halfway stage of women's singles figure skating on day 11 at Beijing 2022
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When British skaters Jayne Torvill and Christopher Dean won the Olympic gold medal in ice dance at Sarajevo 1984 with 12 perfect 6.0s from every judge, for their interpretation of Maurice Ravel’s Boléro, an important member of their team was singer-actor Michael Crawford. Crawford, who had played Frank Spencer in British sitcom Some Mothers Do ‘Ave ‘Em and the title role in the musical The Phantom of the Opera, had become a mentor to the pair in 1981 and went on to help them create their Olympic routine. Crawford said he “taught them how to act». He was present with their trainer Betty Callaway at the ringside at Sarajevo as they created one of the most iconic moments in Olympic history.
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For nearly 15 years now, insidethegames.biz has been at the forefront of reporting fearlessly on what happens in the Olympic Movement. As the first website not to be placed behind a paywall, we have made news about the International Olympic Committee, the Olympic and Paralympic Games, the Commonwealth Games and other major events more accessible than ever to everybody.
insidethegames.biz has established a global reputation for the excellence of its reporting and breadth of its coverage. For many of our readers from more than 200 countries and territories around the world the website is a vital part of their daily lives. The ping of our free daily email alert, sent every morning at 6.30am UK time 365 days a year, landing in their inbox, is as a familiar part of their day as their first cup of coffee.
Even during the worst times of the COVID-19 pandemic, insidethegames.biz maintained its high standard of reporting on all the news from around the globe on a daily basis. We were the first publication in the world to signal the threat that the Olympic Movement faced from the coronavirus and have provided unparalleled coverage of the pandemic since.
As the world begins to emerge from the COVID crisis, insidethegames.biz would like to invite you to help us on our journey by funding our independent journalism. Your vital support would mean we can continue to report so comprehensively on the Olympic Movement and the events that shape it. It would mean we can keep our website open for everyone. Last year, nearly 25 million people read insidethegames.biz, making us by far the biggest source of independent news on what is happening in world sport.
Every contribution, however big or small, will help maintain and improve our worldwide coverage in the year ahead. Our small and dedicated team were extremely busy last year covering the re-arranged Olympic and Paralympic Games in Tokyo, an unprecedented logistical challenge that stretched our tight resources to the limit.
2022 is not going to be any less busy, or less challenging. We have the Winter Olympic and Paralympic Games in Beijing, where we are sending a team of four reporters, the Commonwealth Games in Birmingham, the Summer World University and Asian Games in China, the World Games in Alabama and multiple World Championships. Plus, of course, there is the FIFA World Cup in Qatar.
Unlike many others, insidethegames.biz is available for everyone to read, regardless of what they can afford to pay. We do this because we believe that sport belongs to everybody, and everybody should be able to read information regardless of their financial situation. While others try to benefit financially from information, we are committed to sharing it with as many people as possible. The greater the number of people that can keep up to date with global events, and understand their impact, the more sport will be forced to be transparent.
Support insidethegames.biz for as little as £10 – it only takes a minute. If you can, please consider supporting us with a regular amount each month. Thank you.
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