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The British Esports Association (BEA) is opening an esports performance and education campus in Sunderland aimed at nurturing and supporting athletes as interest and engagement in the sport grows in Britain.
The BEA has made a multi-million pound commitment to the city of Sunderland, having acquired a former retail site adjacent to the Stadium of Light, where it will establish its National Esports Performance Campus (NEPC).
The NEPC will provide access to state-of-the-art equipment, training and investment that is hoped to support Sunderland, the North East and the whole country to become a globally recognised esports hub.
«The UK is Europe’s second biggest video game market and ranked sixth globally – this speaks to the potential of esports which will capitalise on gaming’s popularity, with talented competitors emerging and a growing audience keen to spectate and enjoy esports as a leisure activity,» said Chester King, chief executive of BEA.
«This is a market that we know will explode in the UK and we want to support its growth.
«Sunderland is a hugely ambitious and future-focused city and that aligns very much to BEA and esports, which has vast growth potential and ties into Sunderland’s strengths in gaming, digital and sport.
«The campus will be an inspirational site, a place for players and coaches to work, learn and develop.
«This is a much-needed facility and through my team’s experiences we understand its importance.»
The campus will offer educational and coaching courses for players and all other roles within the esports industry.
It will boast dedicated esports classrooms, performance rooms, streaming booths for learning commentary skills and an arena space.
«Esports has been a phenomenal global success, and it is a huge growth market in the UK, that will be realised over the coming years,» said Patrick Melia, chief executive of Sunderland City Council.
«BEA’s move puts Sunderland at the beating heart of that, and we couldn’t be more pleased.»
The NEPC will also play host to regular events, tournaments, summer camps and be used as a training base for Britain’s esports team, which recently took part in the Global Esports Games in Singapore.
«This is a truly game-changing development for Sunderland, and we could not be more excited about having BEA choose the city for its NEPC,» said Councillor Graeme Miller, leader of Sunderland City Council.
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Owen Lloyd is a junior reporter at insidethegames.biz, having joined the team in 2021. Lloyd has previously worked with Badminton England at the All England Open Badminton Championships, covered the 2019 General Election and hosted a radio show on local station Voice FM. He graduated from Solent University in 2021 with a 2:1 in sports journalism, where his final project examined diversity in rowing.
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For nearly 15 years now, insidethegames.biz has been at the forefront of reporting fearlessly on what happens in the Olympic Movement. As the first website not to be placed behind a paywall, we have made news about the International Olympic Committee, the Olympic and Paralympic Games, the Commonwealth Games and other major events more accessible than ever to everybody.
insidethegames.biz has established a global reputation for the excellence of its reporting and breadth of its coverage. For many of our readers from more than 200 countries and territories around the world the website is a vital part of their daily lives. The ping of our free daily email alert, sent every morning at 6.30am UK time 365 days a year, landing in their inbox, is as a familiar part of their day as their first cup of coffee.
Even during the worst times of the COVID-19 pandemic, insidethegames.biz maintained its high standard of reporting on all the news from around the globe on a daily basis. We were the first publication in the world to signal the threat that the Olympic Movement faced from the coronavirus and have provided unparalleled coverage of the pandemic since.
As the world begins to emerge from the COVID crisis, insidethegames.biz would like to invite you to help us on our journey by funding our independent journalism. Your vital support would mean we can continue to report so comprehensively on the Olympic Movement and the events that shape it. It would mean we can keep our website open for everyone. Last year, nearly 25 million people read insidethegames.biz, making us by far the biggest source of independent news on what is happening in world sport.
Every contribution, however big or small, will help maintain and improve our worldwide coverage in the year ahead. Our small and dedicated team were extremely busy last year covering the re-arranged Olympic and Paralympic Games in Tokyo, an unprecedented logistical challenge that stretched our tight resources to the limit.
2022 is not going to be any less busy, or less challenging. We have the Winter Olympic and Paralympic Games in Beijing, where we are sending a team of four reporters, the Commonwealth Games in Birmingham, the Summer World University and Asian Games in China, the World Games in Alabama and multiple World Championships. Plus, of course, there is the FIFA World Cup in Qatar.
Unlike many others, insidethegames.biz is available for everyone to read, regardless of what they can afford to pay. We do this because we believe that sport belongs to everybody, and everybody should be able to read information regardless of their financial situation. While others try to benefit financially from information, we are committed to sharing it with as many people as possible. The greater the number of people that can keep up to date with global events, and understand their impact, the more sport will be forced to be transparent.
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