Esports tournament organiser BLAST Premier has announced a one-year renewal of its partnership with cryptocurrency company Coinbase.
BLAST has informed ESI that the new partnership includes the creation of a four-part mini-documentary series called ‘In-Game Innovators’.
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In addition, Coinbase will receive branding opportunities across all seven of BLAST Premier’s events in 2022.
The two parties initially signed an agreement in 2021 and Coinbase branding was featured at the BLAST Premier Spring Showdown in June and April. Similarly to the first partnership, Coinbase will continue to sponsor BLAST Premier’s ‘The Economy Play’ broadcast segment.
According to BLAST, some of Coinbase’s branding opportunities will feature broadcast content integration, giveaways and fan-led activations.
The deal follows on from BLAST Premier securing a major renewal with CS.MONEY earlier this month. In the CS.MONEY release, BLAST did state that the partnership would be one of many renewals that would be occurring for the CS:GO series’ 2022 season.
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Coinbase is one of the more prominent cryptocurrency partners within the esports industry. The exchange has previously announced collaborations with the likes of Evil Geniuses, BIG and Team Liquid.
Alongside securing partners, BLAST Premier has also outlined its 2022 competitive CS:GO season. Overall the CS:GO series’ prize pool will total $2.47m (~£1.8m), which will be primarily distributed across seven events.
Esports Insider says: After BLAST renewed its partnership with CS.MONEY a couple of days ago, the esports company has continued to retain its partners by securing another deal with Coinbase. Coinbase is a prominent figure in esports and partnering with BLAST is a step in the right direction for both brands.
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