BLAST Premier and GRID Esports extend exclusive data partnership – European Gaming Industry News

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Leading esports tournament organiser, BLAST Premier, and the official esports and gaming data platform, GRID Esports, have extended their exclusive data partnership. The partnership will cover all data rights for BLAST Premier tournaments in 2022.
The two industry leaders had first worked together in 2018 for BLAST PRO Copenhagen and  since then have shared a vision of capitalizing on the potential of official data assets in a digital sport.
In 2022 the partnership will continue to focus on unlocking the potential of BLAST’s official data assets by empowering data-driven innovation in the CS:GO community and benefitting commercial stakeholders through a high quality data solution on GRID’s platform. Additionally, GRID will provide integrity monitoring and data security services for all BLAST Premier events.
Moritz Maurer, CEO GRID Esports commented: “The long standing cooperation between us and BLAST is a unique milestone to celebrate. Our goal at GRID is to minimize any additional data-related effort on the part of the rights holder, allowing them to focus on their core initiatives  while simultaneously having their data IP leveraged to their benefit and protected from unlicensed use.  BLAST was one of our first clients back in 2018 and the fact that we have been working together for so many years is proof of GRID’s long term commitment to building a mutually beneficial relationship with our partners.’’
Alexander Lewin, VP of Distribution and Programming at BLAST, said: “Extending our deal with GRID into a fourth year is true testament to the trust and impressive results this partnership has delivered to date. Real-time and comprehensive data plays a vital part in Counter-Strike for decision-making and performance analysis. GRID’s highly reliable data services offer a unique angle of digital entertainment and engagement, helping to bring our global fanbase even closer to BLAST Premier.”
Esports data has been in the spotlight over the past years, however the fragmentation of the market and multitude of unofficial sources has at times prevented it reaching its full potential. Official partnerships between tournament organisers and esports data companies are crucial for the esports industry to increase the awareness of official data source superiority by enabling access to the granular, highly detailed, stable data feeds. GRID advocates strongly for the usage of official data sources in order to assure sustainable growth of the entire industry.
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Get ready to see some more Red Bull Clutch Moments in the VCT EMEA 2022 season
Following an incredible year of insane matches and tense clutch plays which left us gasping for breath, we are delighted to announce that the world-renowned energy drink provider Red Bull will be rejoining the VALORANT Champions Tour EMEA as an official partner for a second year!
Red Bull will once again present the Clutch Moment for each match throughout the VCT EMEA 2022 season, which includes Challengers, Masters and of course, Champions. This will bring unforgettable moments and plays for the community. The energy drink producer will also enrich our broadcast, with the brand featuring in main advertising slots throughout the season. Red Bull has a long history supporting esports, particularly in the case of VALORANT as they have been there since the start with our First Strike tournament, before signing on as a mainstay at events throughout the VCT calendar last year.
“Last year, Red Bull helped bring some of the best moments from the VCT stage to our avid viewers watching from home through the Red Bull Clutch Moment, so we’re overjoyed to see them return for the 2022 EMEA season. Red Bull has a long, ingrained history with esports and has been supporting the ever-growing VALORANT scene ever since our First Strike tournament. This renewal only further solidifies their commitment to the staunch VALORANT community and we can’t wait to see what exciting plays we can bring to fans across Europe, Turkey and CIS,” said Eva Suárez, Riot Games Sr. Manager Business Development and Partnerships.
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Leading esports tournament organiser, BLAST Premier, and the official esports and gaming data platform, GRID Esports, have extended their exclusive data partnership. The partnership will cover all data rights for BLAST Premier tournaments in 2022.
The two industry leaders had first worked together in 2018 for BLAST PRO Copenhagen and  since then have shared a vision of capitalizing on the potential of official data assets in a digital sport.
In 2022 the partnership will continue to focus on unlocking the potential of BLAST’s official data assets by empowering data-driven innovation in the CS:GO community and benefitting commercial stakeholders through a high quality data solution on GRID’s platform. Additionally, GRID will provide integrity monitoring and data security services for all BLAST Premier events.
Moritz Maurer, CEO GRID Esports commented: “The long standing cooperation between us and BLAST is a unique milestone to celebrate. Our goal at GRID is to minimize any additional data-related effort on the part of the rights holder, allowing them to focus on their core initiatives  while simultaneously having their data IP leveraged to their benefit and protected from unlicensed use.  BLAST was one of our first clients back in 2018 and the fact that we have been working together for so many years is proof of GRID’s long term commitment to building a mutually beneficial relationship with our partners.’’
Alexander Lewin, VP of Distribution and Programming at BLAST, said: “Extending our deal with GRID into a fourth year is true testament to the trust and impressive results this partnership has delivered to date. Real-time and comprehensive data plays a vital part in Counter-Strike for decision-making and performance analysis. GRID’s highly reliable data services offer a unique angle of digital entertainment and engagement, helping to bring our global fanbase even closer to BLAST Premier.”
Esports data has been in the spotlight over the past years, however the fragmentation of the market and multitude of unofficial sources has at times prevented it reaching its full potential. Official partnerships between tournament organisers and esports data companies are crucial for the esports industry to increase the awareness of official data source superiority by enabling access to the granular, highly detailed, stable data feeds. GRID advocates strongly for the usage of official data sources in order to assure sustainable growth of the entire industry.
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Guild Esports has published its financial results for the period between October 1st 2020 and September 30th 2021. This is the company’s first audited full-year results since its June 2020 debut.
The company accumulated £8.8m in losses, compared to last fiscal year’s £2.7m. The annual revenues were £1.9m, an increase from the second half of 2020, but still left much to be desired.
Guild’s financial report is made publicly available due to the organisation’s public listing on the London Stock Exchange, where it debuted in October 2020 with a market capitalisation of £41.2m.
Guild confirmed in the report that the sponsorship revenue was “significant”, and pointed out that the company did terminate a large European fintech partnership in 2021, reported to be worth £3.6m. The company recently sourced a new partner in cryptocurrency company Bitstamp in early 2022, valued at £4.5m, a 25% increase.
Guild Esports chairman D Lew, said: “I am pleased to report Guild’s maiden full year results since its flotation on the London Stock Exchange on 2 October 2020. The period under review saw Guild rapidly scale from start-up phase to full commercial operations as part of its growth strategy to become one of the world’s leading esports team organisations in the next few years.
“Despite the challenges of building a new business amid a global pandemic, good progress was made across the business to fulfil that vision.”
This was Guild’s first full calendar year of business. The company managed to sign a set of new sponsors, including HyperX, Subway and Samsung. Guild Esports also started its Guild Academy, project and recorded growth in social media following and viewership. Last week, the org signed a 10-year lease for the Guild Academy its global headquarters in London’s Shoreditch, which the org expects to become a “significant commercial asset”.
In conclusion of the report, Guild Esports noted that the company plans to attract more brand partners in 2022, and is confident that significant sponsorship revenue will be added to the current annual revenue run.
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