Esports tournament organiser WePlay Esports has extended its partnership with esports data platform GRID Esports.
As a result, the platform will continue to provide WePlay Esports with data security services. Moreover, the deal will focus on data management, distribution and monetisation.
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The extension follows on from the two parties collaborating on broadcasts for Dota 2’s AniMajor held in Kyiv, Ukraine.
Moreover both entities also teamed up on Russian-speaking broadcasts of the 2021 CS:GO Major organised by PGL.
Charlie Hanley-Nickolls, Chief Procurement Officer at GRID Esports, spoke on the extension: “At GRID we are dedicated to building long-lasting relationships with our partners. Working with WePlay Esports exemplifies what it means to have a mutually rewarding partnership. For the past two years, WePlay Esports has elevated its broadcast and improved the interactive experience of esports content.”
“We are thrilled to continue leveraging WePlay Esports data and providing them with the assets they need to continue to be a leader in broadcast innovation. Their approach to fan engagement is a benchmark for how official esports data can be used as fuel to grow the industry as a whole.”
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GRID Esports is no stranger to extending existing deals. Throughout 2022, the platform has consolidated its partnerships with tournament organisers Epic Esports Events and BLAST Premier.
Valentyn Shevchenko, Head of Business Development at WePlay Esports, also commented: “In 2022, our goal is to continue expanding our portfolio to include more genres and focus on organising themed events.
“Across all our initiatives, we aim to continue our innovation and enhancement of WePlay Esports data. Our partnership with GRID allows for the maximum leverage of our data assets, and elevates the WePlay Esports signature broadcast experience”.
Esports Insider says: Now in its third year, the partnership between GRID and WePlay Esports appears to benefit both parties. With plans to expand in 2022, it will be interesting to see how the tournament organiser utilises the data platform.
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