Coca-Cola Co. has introduced its latest limited-edition beverage, this one inspired by gaming: Coca-Cola Zero Sugar Byte, which the drinks giant describes as having a “bright, upfront taste” and “refreshing finish.”
The drink is launching in Latin America on Monday in limited quantities and select countries. It will be available online in the U.S. on May 2. It will launch in China on May 23.
Coca-Cola Zero Sugar Byte is the second release from the Coca-Cola Creations innovation hub. The first, Coca-Cola Starlight, aimed to evoke campfires and space travels.
See: Coca-Cola to launch its first limited-edition beverage, Starlight
Coca-Cola Zero Sugar Byte will also have an island created in Fortnite Creative called Pixel Point where guests can play four different games — The Castle, The Escape, The Race and The Tower — in the metaverse. Players can interact with each other in each game. The Coca-Cola Zero Sugar Byte can can also be scanned for an augmented reality game.
Coca-Cola’s KO,
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Coca-Cola stock has gained 19% over the past year, outpacing the Dow Jones Industrial Average DJIA,
It may be impossible to reach herd immunity given the wily nature of SARS-CoV-2, and federal health officials say the goal should instead be figuring out ways to live with the virus going forward.
Tonya Garcia is a MarketWatch reporter covering retail and consumer-oriented companies. You can follow her on Twitter @tgarcianyc. She is based in New York. Tonya joined MarketWatch from Moguldom Media, where she was business editor for MadameNoire, a website targeting African-American women with a range of content from personal finance to economics, politics, education and lifestyle and entertainment. She also worked at Mediabistro, and previously handled media relations for MSLGroup’s consumer practice.
